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Business Analytics
A process that examines data using a variety of statistical tools and involves the discovery, interpretation, communication, and application of meaningful patterns in data toward effective decision making in the business workplace
Descriptive Analytics
past data used to make a prediction
Predictive Analytics
what will happen
Prescriptive Analytics
what should we do
Step 1
Must have something to investigate/ what is the problem
Step 2
data management
Step 3
Descriptive analytics / what has happened
Step 4
Predictive analytics / what will happen
Step 5
Prescriptive Analytics / how can I make it happen
Step 6
Actionable business decisions
Step 7
Ask the next question
What are the 2 data types?
quantitative and qualitative
Is making money the business problem
no
Critical Thinking
examine, interpret, and evaluate data to make connectionsD
Data Literacy
understand data types and data collection methods; be able to accurately communicate about data in context