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Oral Style
The manner in which one conveys messages through the spoken word
Speaking Appropriately
Using language that adapts to the needs, interests, knowledge, and attitudes of the listener and avoiding language that alienates audience members
Verbal Immediacy
When the language used reduces the psychological distance between speaker and audience
Generic Language
Uses words that apply only to one sex, race, or other group as though they represent everyone
Nonparallelism
Denotes when terms are changed because of the sex, race, or other group characteristics of the individual
Marking
The addition of sex, race, age, or other group designations to a description
Irrelevant association
Emphasizing one person’s relationship to another when that relationship is irrelevant to the point
Accurate Language
Language that conveys your meaning precisely
Intelligible
Denotation
The explicit meaning a language community formally gives a word; a word’s “dictionary meaning”
Context
The position of a word in a sentence and its relationship to other words around it
Connotation
The positive, neutral, or negative feelings or evaluations we associate with a word
Dialect
A unique form of a more general language spoken by a specific cultural or co-cultural group
Speech Communities
Smaller groups that speak a common dialect
Standard English
The form of English taught in American schools and detailed in grammar handbooks
Specific Language
Language that uses precise words to narrow what is understood from a general category to a particular item or group within that category
Jargon
Unique technical terminology of a trade or profession that is not generally understood by outsiders
Slang
Informal, nonstandard vocabulary and nonstandard definitions assigned to words by a social or co-cultural group
Vocalized Pauses
Unnecessary words interjected into sentences to fill moments of silence
Vivid Language
Language that is full of life—vigorous, bright, and intense
Sensory Language
Language that appeals to the senses of seeing, hearing, tasting, smelling, and feeling
Rhetorical Figures of Speech
Phrases that make striking comparisons between things that are not obviously alike
Rhetorical Structures of Speech
Phrases that combine ideas in a particular way
Simile
A direct comparison of dissimilar things using like or as
Metaphor
An implied comparison between two unlike things without using like or as
Analogy
An extended metaphor
Alliteration
Repetition of consonant sounds at the beginning of words that are near one another
Assonance
Repetition of vowel sounds in a phrase or phrases
Onomatopoeia
Words that sound like the things they stand for
Personification
Attributing human qualities to a concept or an inanimate object
Repetition
Restating words, phrases, or sentences for emphasis
Antithesis
Combining contrasting ideas in the same sentence
Delivery
How a message is communicated orally and visually through the use of voice and body
Non Verbal Communication
All speech elements other than the words themselves
Conversational Style
Delivery that seems as though the speaker is talking with, not at, an audience
Spontaneity
What is said sounds as if the speaker is really thinking about the ideas and the audience as he or she speaks no matter how many times they rehearsed
Animated Delivery
Delivery that is lively, and dynamic
Impromptu Speech
A speech that is delivered with only seconds or minutes to prepare
Scripted Speech
A speech that is prepared by creating a complete written manuscript and delivered by reading a written copy or from memory
Extemporaneous Speech
A speech that is researched and planned ahead of time, but is delivered using only a speaking outline or notes
Voice
The sound you produce using your vocal organs
Pitch
The highness or lowness of the sounds you produce
Volume
How loudly or softly you speak
Rate
The speed at which you talk
Quality
The tone, timbre, or sound of your voice
Articulation
Using the tongue, palate, teeth, jaw movement, and lips to shape vocalized sounds that combine to produce a word
Pronunciation
The form and accent of various syllables of a word
Accent
The inflection, tone, and speech habits typical of native speakers of a language
Vocal Expression
Vocal variety created through changing pitch, volume, and rate, as well as stressing certain words and using pauses
Monotone
A voice in which the pitch, volume, and rate remain constant, with no word, idea, or sentence differing significantly in sound from any other
Uptalk
The tendency to end every sentence with a rising intonation
Vocal Fry
A creaky vocal effect produced by slowly fluttering the vocal cords, resulting in a popping or creaking sound at the bottom of the vocal register
Stress
Emphasis placed on certain words by speaking them more loudly than the rest of the sentence
Pauses
Moments of silence strategically placed to enhance meaning
Appearance
The way you look to others
Posture
The positioning of one’s body
Poise
The graceful and controlled use of the body that gives the impression of self-assurance, calm, and dignity
Eye Contact
Looking directly at the people to whom you are speaking
Audience Contact
Creating a sense of looking listeners in the eye when speaking to large audiences
Facial Expression
Eye and mouth movements that convey emotions
Nonverbal Immediacy
Facial expressions that communicate that you are personable and likeable
Gestures
The movements of your hands, arms, and fingers
Movement
Changing the position or location of the entire body
Motivated Movement
Movement with a specific purpose
Rehearsing
Practicing the presentation of your speech aloud
Speaking Notes
A keyword outline of your speech, plus hard-to-remember information such as quotations and statistics, as well as delivery cues
Persuasion
The process of influencing people’s attitudes, beliefs, values, or behaviors
Persuasive Speaking
The process of influencing people’s attitudes, beliefs, values, or behaviors in a public speech
Argument
Articulating a position with the support of logos, ethos, and pathos
Claim
The proposition or conclusion to be proven
Support
The reason or evidence the speaker offers as the grounds for accepting the conclusion
Warrant
The reasoning process that connects the support to the claim
Inductive Reasoning
Arriving at a general conclusion based on several pieces of specific evidence
Deductive Reasoning
Arriving at a conclusion based on a major premise and minor premise
Major Premise
A general principle that most people agree upon
Minor Premise
A specific point that fits within the major premise
Syllogism
The three-part form of deductive reasoning
Argue from Sign
To support a claim by providing evidence that the events that signal the claim have occurred
Argue from Example
To support a claim by providing one or more individual examples
Argue from Analogy
To support a claim with a single comparable example that is significantly similar to the subject of the claim
Argue from Causation
To support a claim by citing events that have occurred that result in the claim
Reasoning Fallacies
Errors in reasoning
Hasty Generalization
A fallacy that presents a generalization that is either not supported with evidence or is supported with only one weak example
False Cause
A fallacy that occurs when the alleged cause fails to be related to, or to produce, the effect
Either/Or
A fallacy that argues there are only two alternatives when, in fact, there are many
Straw Man
A fallacy that occurs when a speaker weakens the opposing position by misrepresenting it and then attacks that weaker position
Ad Hominem
A fallacy that occurs when a speaker attacks or praises a person making an argument rather than addressing the argument itself
Goodwill
A perception the audience forms of a speaker who they believe understands them, empathizes with them, and is responsive to them
Empathy
The ability to see the world through the eyes of someone else
Responsive
When speakers show that they care about the audience by acknowledging feedback, especially subtle negative cues
Terminal Credibility
Perception of a speaker’s expertise at the end of the speech
Initial Credibility
Perception of a speaker’s expertise at the beginning of the speech
Derived Credibility
Strategies employed throughout the speech that signal a speaker’s expertise
Emotions
The buildup of action-specific energy
Negative Emotions
Disquieting feelings people experience
Fear
Feeling when we perceive no control over a situation that threatens us
Guilt
Feeling when we personally violate a moral, ethical, or religious code that we hold dear
Shame
Feeling when we have violated a moral code and it is revealed to someone we think highly of
Anger
Feeling when we are faced with an obstacle in the way of something we want
Sadness
Feeling when we fail to achieve a goal or experience a loss or separation