Pathos, Ethos, Logos

Ethos

Credibility

Core appeal: trustworthiness

Pathos

Emotion

Logos

Logic

Core appeal: reason, logic, evidence

Logos

“Of the 535 members of Congress, only six are Negroes—although we are 10 % of the population” (Chavez).

Logos

“An unjust law is a code that a numerical or power majority group compiles but that the minority had no part in enacting because it was denied the right to vote” (MLK).

Ethos

“I am proud to be the first Pashtun, the first Pakistani and the youngest person ever to receive this award” (Yousafzai).

Pathos

“If we don’t get our rights, let the world know that any kind of bloodshed that follows will be on the hands of the white citizenry of this country” (X).