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Hick’s Law
According to Hick’s Law, the more options a user is presented with, and the more complex those options are, the harder it is to make a decision.
Jakob’s Law
Jakob’s Law is all about familiarity. Users expect websites (and other digital products) to be designed in a way that’s consistent with others they’ve used in the past.
Miller’s Law
Miller’s Law states that the average person can only hold 7 items in their working memory, plus or minus 2.
Von Restorff Effect
The Von Restorff Effect states that when we’re presented with multiple similar elements, we’re most likely to remember the element that differs even slightly from the rest. (To draw attention to what’s important)