Know your Options - Marketing

example of product promotion

coupon for Ritz crackers

use of product promotion

informing customers about product features

secondary product promotion

sales person convincing someone to by an Apple computer at the electronics store

primary product promotion

two different beverage advertisements one for the orange juice industry and one for the grape juice industry each was trying to persuade her to purchase its type of beverage

secondary product promotion

two different car advertisements one for Ford and one for Chevrolet each was trying to persuade her to purchase its particular brand of car

institutional promotion

a company's donation of blankets to the homeless

institutional promotion

informing the public about a company's future

public service

a company sponsors an advertisement on local television highlighting the importance of parents reading to their children which is an example of this type of promotion

public relations

a company reacts to media reports that its product has been tampered with and unsafe which is an example of this type of promotion

patronage

a local grocery store announces its extended hours and plans to expand it in-store pharmacy which is an example of this type of institutional promotion

creating jobs

how promotion helps the economy to grow

educates them

how promotion benefits customers

mass media support

benefit of promotional activities

manipulation

a criticism of promotional activities

deception

an advertisement for natural supplements features a man with a bodybuilder's physique this is an example of criticism of this type of promotion

create or reinforce stereotypes

criticism of a magazine ad that features a women cleaning the floor

plays on peoples' fears

a television ad that shows a person with bad breath from not using a particular brand of tooth paste

limited abilities of promotion

it cannot substitute for sales people

does not add value

criticism of product promotion

takes money away from product promotion

criticism of institutional promotion