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Rhetoric
The methods and principles of persuading, appealing to an audience, and arguing a point of view effectively. It is used in almost every text.
Occasion
The setting in which the text was written or spoken.
Context
The circumstances and events surrounding the text.
Purpose
The author’s main goal in writing or speaking the text.
Rhetorical Triangle
The interdependent relationship between a text’s subject, speaker, and audience.
Who coined the term rhetoric?
Aristotle.
What is another name for the rhetorical triangle?
The Aristotelian triangle.
Speaker
The person or group who creates the text and how they appear.
Persona
The identity or ‘mask’ that the speaker portrays when writing or speaking the text.
Audience
The intended listener or reader of the text, usually more than one.
Subject
The topic of a text.
Note 
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