CHAPTER 7: POPULAR CULTURE IN THE DIGITAL AGE BY EMANUELA PATTI

Emanuela Patti

author of Popular culture in the digital age?

Social Media

____________ including blogs, apps, social gaming, microblogs, and last but not the least social networks.

blogs, apps, social gaming, social networks, microblogs

What are the types of social media

Digital Popular Culture

It seem to encompass all the definitions previously given to "popular culture" but they can become mass phenomena, when they reach popularity with or without the collaboration of mass media

Mass Media

____________ is also known as old media

Mass Media

_____________ such as television, cinema, radio, newspapers, and advertising continue to be influential at a cultural level today.

Television, Cinema, Radio, Newspapers, Advertising

What are the old medias?

New Media

____________ are the Digital Platforms

Netflix, Youtube, Instagram, Online Newspaper, Video Games

example of Digital Platforms or New Media

widely favored or well-liked by many people

Consciously or unconsciously, these cultural practices are in fact "_________________________________"

Google Maps, Facebook, Watsapp, Instagram, Twitter, Google Scholar

Very popular apps that changed the ways we interact, speak, gather and disseminate information, situate ourselves in space, etc.

Social Media Influencers

social media where private and public spheres mix seamlessly.

Brand

__________ was first emerged in late 1880

David Ogilvy

Father of Advertising

Brand

David Ogilvy defined ________ as "the intangible sum of a product's attributes"

Brand

It is a "person's perception of a product, service, experience, or organization"

product, service, experience, or organization

Brand is a "person's perception of a _______________________

Brand

Marty Neumeier defined _________ as "a person's gut feeling about a product, service, or organization"

product, service, or organization

Marty Neumeier defined Brand as "a person's gut feeling about a ___________________________"

Marty Neumeier

He defined Brand as "a person's gut feeling about a product, service, or organization"

Brands

strategy of self-branding like people's identities, like goods, are constructed as __________

Brand

____________ today is how we manage to effectively communicate and understand the meanings deriving from the variety of cultures which blend in our stories, images, lifestyles.

stories, images, lifestyles

Brand today is how we manage to effectively communicate and understand the meanings deriving from the variety of cultures which blend in our ________________

Self-Branding

Social Media Influencers are example of ___________________