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Conformity and Influencing Behavior
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social influence
the interpersonal processes that lead to changes in beliefs, feelings, or behaviors in another person
conformity
a change in behavior due to the real or imagined influence of others
informational social influence
the influence of other people that leads us to conform because we see them as a source of information to guide our behavior
private acceptance
when people conform to other people's behavior because they believe that what they are doing or saying is correct
public compliance
when people conform to other people's behavior publicly, without necessarily believing in what they are doing or saying