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Anaphora
repetition of the same word or groups of words at the beginnings of successive clauses
Antimetabole
repetition of words, in successive clauses, in reverse grammatical order
Antithesis
the juxtaposition of contrasting ideas, often in parallel structure
Asyndeton
deliberate omission of conjunction between a series of related clauses
Connotation
the non-literal, associative meaning of a word; the implied, suggested meaning of a word
Denotation
the strict, literal dictionary definition of a word
Ellipsis
deliberate omission of a word or of words that are readily implied by the context
Ethos
appealing to the audience using the speaker/writer's character and credibility
Hyperbole
the use of exaggerated terms for the purpose of emphasis of heightened effect
Irony
use of a word in such a way as to convey a meaning opposite to the literal meaning of the word
Litotes
deliberate understatement, not to deceive someone but to enhance the impressiveness of what they say
Logos
appealing to the audience by playing on their reason by using facts, statistics, and expert quotations
Metonymy
substitution of some attributive or suggestive word for what is actually meant
Oxymoron
the yoking of two terms that are ordinarily contradictory
Parallelism
similarity of structure in a pair of series of related words, phrases, or clauses
Parenthesis
insertion of some verbal unit in a position that interrupts the normal syntactical flow of the sentence; can be accomplished using an emdash
Pathos
appealing to the audience by playing on their emotions
Polysyndeton
deliberate use of many conjunctions
Rhetorical Fragment
sentence fragment used deliberately for a persuasive purpose or to create a desired effect
Synecdoche
a figure of speech in which the part stands for the whole