Graphic Design 2- printing

what are 2 items that have largely determined the shape of letters throughout history

writing tools (calligraphy/ roman capitals)

mediums (clay tablets/ types of paper)

type and style from 16th century

Old style (garamond)

type and style from early 18th century

transitional (baskerville)

type and style from late 18th century

modern ( bodoni)

type and style from 19th century

Slab-serif (clarendon)

type and style from 20th century

sans-serif (helvetica)

reasons: why is a pdf file important

-preserves formating

-universal compatibility

-security features

-compact file size

-file ready for print

additive color theory is produced by _____ light

emitting

subtractive color theory is produced by _____ light

reflecting

what are the two main ways colors are represented using ink

spot

process

are spot and process color ever used together?

yes: combination printing

what is RAM

random access memory

what is EPROM

erasable programable ready-only memory

what does gigabytes measure

data storage capacity

what does gigahertz measure

what is a plug in

what is a driver

what are the 5 details needed to order paper

-type

-size

-weight

-color

-finish

2 finishes of paper

-coated

-uncoated

what are the two forms of paper

rolls

sheets

what are the three weights of paper

light (20lb)

Medium (28-32lb)

Heavy (65+)

what are some materials that can make paper?

wood

rags

bamboo

cotton

linen

sugarcane

why does full color printing use dots?

better color mixing and efficiency

what type of proofs can be used to check the color on a four color process job?

soft proof (digital)

hard proof (physical)

press check (during printing process)

describe the label and trapping process

the slight overlap of colors when printing to prevent gaps in the registration because perfect alignment is really hard to achieve

what is RFQ

request for quotation (describing the job to a printer to get a quote)

what is a dummy

physical mark up of paper type and size

what is a drawdown

ink on paper to test appearance

what is a scoring dummy

testing score layouts

what are several. types of binding multi-page layouts

spiral

wire-o

sattle stitch

perfect binding

what is a dieline?

template for laser cutting made in illustrator

what is LPI

lines per inch

why can you print images with a higher lpi on coated stock than uncoated stock

surface texture and ink absorption

list four key components that are part of most identity manuals

logo guidelines

color palette

typography

tone and voice