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Moral Panic
Originated in British Sociology in the 70s with Stanley Cohen’s Folk Devils and Moral Panics: The creation of the Mods and Rockers
Public and political reactions to minority or marginalized individuals and groups who appear to be some kind of threat to consensual values and interests
Ex. The Superpredator’s Scare
Folk Devils
Individuals or groups viewed as a threat, often in the context of moral panics, leading to societal concern and exaggerated reactions.
Deviance
Social Construction Theory
reality is shaped through social interactions and interpretations
claim makers shape how social problems are defined in the media
Define Media
to mediate (connect/convey)
What are the two types of Media?
Traditional and New Media
Modern Nationalism
the sense of belonging to a nation as an abstract but powerful community
Old/Legacy Media vs. New Media
The difference between old and new media is not in terms of content, but lies in access to content, distribution of content, and creation of content
Define News Values
the value judgements that journalists and editors make about the public appeal of a story and also whether it is in the public interest
What are the 12 news values?
threshold
predictability
simplification
individualism
risk
sex
celebrity individuals
proximity
violence or conflict
visual imagery
children
conservative ideology
Threshold
a level of perceived importance in order to be considered as newsworthy
Predictability
unpredictability gives a story novelty value, but a predictable story allows news organizations to plan their coverage in advance and deploy their resources accordingly
Simplification
Reducing the story to its core parts or themes to make it to the headlines
Individualism
highlighting personal stories and reactions
relatability
Risk
When the media doesn’t focus on ways to prevent crime or stay safe, they instead exaggerate the crimes by playing into the communities fears
Sex
Over-reporting of sex-related crimes
Celebrity/ high status
The threshold for attracting attention is much lower with these people
They make lesser known crimes turn into headlines
Proximity
spatial vs cultural
how close something is geographically vs. relevance to the audience
Violence/Conflict
Used to dramatize and intensify, by capturing the audience’s attention
Visual Imagery
News reports with this makes it feel immediate and real, leaving a lasting impact
Children
any offence, particularly those that deviate from the moral consensus, is made eminently more newsworthy if they are involved
Conservative Ideology
This and the media share a close relationship
The media’s focus on specific groups’ deviance shapes a divided society
Media Effects
Two main effects research:
Mass Society Theory (Sociology)
Behaviorism (Psychology)
Mass Society Theory
the common people are seen as vulnerable to the influence of the media due to traditional social ties and respect for traditional authorities becoming loosened
Behaviorism
Individuals’ behavior is caused by external stimulation
What is a meta-analysis
a research method for systematically combining and synthesizing findings from multiple quantitative studies in a research domain
War of the Worlds Case Study - 1938
During the depression era, a time of economic unrest and unemployment, a radio transmission of H.G. Wells’ novel was believed to be a real event
A notable metaphor for the media’s harmful influence as it represents the belief in media’s power to cause negative consequences
The Bobo Doll Experiement Case Study - 1960
Albert Bandura’s Experiment conducted at Stanford University
Children were shown violent films featuring Bobo Dolls and the children’s behavior towards the dolls was then measured after exposure
They found that children exposed to violence acted aggressively towards the dolls, suggesting a link between “screen violence“ and juvenile aggression
However, it was widely discredited by modern media scholars due to flaws and inconsistencies in the experiment
Cultivation Theory
George Gerbner - 1960s
The theory argues that heavy TV viewing cultivates exaggerated perceptions of crime and societal danger.
Article: Television News and the Cultivation of Fear of Crime
RQ: How does local TV news coverage of crime relate to public fear of crime?
Results: when people are exposed to a lot of crime news on local TV, they tend to feel that crime is a more significant threat, even if actual crime rates are low
Challenges the idea that fear of crime is only influenced by local crime rates and emphasizes how the media plays a role in shaping public views of crime
Suggests that media outlets and policymakers should aim for balanced and accurate crime reporting
Dominant Ideology - Marxism and Media Power
When the media is controlled by the ruling class, promoting their interests and silencing alternative views
Crime is defined by the ruling class; media fuels public fear and supports state control
Gramsci’s Hegemony: consent for ruling class values is gained through cultural institutions (media, law, etc)
Critical Criminology
crime as a product of social conflict, especially that which arises from class-based inequalities and power dynamics within society
Dominant Ideology - Political Economy of Media
structural conditions under which media operate
“Who owns the media?“
A reinforcement of the status quo
Assessing Marxist Media Theory
provides some insight into what information is disseminated and why
audiences depicted as passive receivers
The Roots of Pluralism: Functionalism
Focuses on consensus in society rather than conflict - how the social order is maintained
The media are considered to have a key function in promoting a healthy society (by providing knowledge, social values, etc)
Pluralism
stresses the benefits of the media
The media industry being deregulated and competitive is a good thing as it allows for greater freedom and diversity
Audiences now are considered knowledgable and sceptical
Assessing Pluralism
Is there really a diversity of opinion when dominant narratives are still prevalent?
has it led to the dumbing down of content?