HFT 4502 TEST3

When marketers attempt to communicate with target markets, the process of putting through into symbol form is known as

Encoding

In terms of message content which of the following is not a type of message appeal

Informational appeal

The first step of developing effective communication

Identify your audience

The four pillars of the AIDA model of communication design are:

Attention, interest, Desire, Action

Unplanned static and distortion during the communication process, which results in receiver getting a message different from the one the sender intended is called

Noise

The kind of appeal that relates to an audience sense of logic and reason is

Rational

The term IMC stands for

integrated marketing communications

The trade-off of intermediary use in the hospitality industry is:

Distribution vs Control

In terms of hotel room distribution channels, the abbreviation OTA stands for:

Online Travel Agent

in advertising, the use of emotions such as fear are often used for

To persuade consumers about a product

The first state of buyer readiness is

awareness

Which of the following does NOT affect source credibility?

Gender

Any non-personal presentation of ideas, goods, or services by identified sponsor is referred to as

Advertising

Two advantages of ____ are that it legitimizes the product/service and allows for reputation

Personal Communication

A CVB is a type of DMO that either owns or manages

Convention or event space

The term DMO stands for

Destination Marketing Organization

Typically, persuasive advertisements are most affective during the _____ phase of the product life cycle

Growth

The promotion of X (formerly known as Twitter) hashtag to consumers by a company that wants to respond to consumer feedback would best be called controlled or non controlled

uncontrolled personal

non personal communication channels carry messages without personal contact or feedback

True

In a supply chain, "downstream" from the company is a set of firms that

Provide a connection between the firm and its customers

Which of the following hospitality companies is owned by the Seminole Tribe of Florida?

Hard Rock International

The third step in the process of developing effective communication is

Design the message

Which of the following is not one of the three types of advertising objectives?

Aspirational

TOMS shoes has been criticized for advertising its products thought the use of ___ appeal

Emotional

What is the name of Tallahassee DMO?

Visit Tallahassee

Which one of the following brands is owned by SPB Hospitality?

J. Alexanders

The term Pathos corresponds to which message appeal

Emotional

An ad campaign's _______ is the measure of the percentage of people in a target market who are exposed to the campaign during a given period of time

Reach

When Brazilian citizens come to the United States on vacation, the tourism product

is an export for the U.S.

The advantages of PR (compared to advertising) are that PR is more credible and less expensive

True

Theres no such thing as bad press

False

How many points are available in this class?

750