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Kelly's Attribution Theory
For behaviors that are consistent, people make personal attributions when consensus and distinctiveness are low
People will make stimulus (situational) attributions when consensus and distinctiveness are high
Fundamental Attribution Error
When explaining the behavior of other people, we tend to overestimate the role of personal (dispositional) factors and underestimate the role of situational factors
Mere-exposure effect
Repeated exposure to novel stimuli increases our liking for them, or, we like people we see often
Compliance
Private conformity: both behavior and opinions change (Sherif Paradigm)
Public conformity: temporary and superficial change; outward compliance, inward maintenance of previous beliefs (Asch Paradigm)
Sherif Paradigm
Private acceptance
Social comparison theory: we want to know if our opinions are correct and how good our abilities are, we are dependent on social reality
Asch Paradigm
Public compliance
Normative power: the power that arises because the individual fears punishment from group; always present in social situations; decreases with presence of other dissenters
Milgram's Shock Study
Study on compliance
"Teacher" punishes "learner" whith shocks while the experimenter (authority figure) watched
Demonstrated how far someone will obey an authority figure even though they know the authority's orders are morally wrong
Conformity
A change in an individual's behavior or beliefs as a result of real or imagined group pressure
Conformity increases with group size up to 4-7 people
Public conformity: outward appearance of change, not actually
Autokinetic effect
The illusion that a stationary spot of light is moving when viewed in a darkened room; have to estimate how much the light moves, no reference points available
Foot-in-the-door phenomena
Idea as to why so many people obeyed Milgram's shock study; compliance breeds compliance
Stanford Prison Study
A social psychological study conducted at Stanford University by Philip Zimbardo. Its aim was to study the impact of roles on behavior. Participants were randomly assigned to play the role of either prisoner or guard. This study was terminated early because of the role-induced punitive behavior on the part of the "guards."
central route persuasion
Audience is influenced by the strength and quality of the arguments; people have ability and motivation to think critically
A change in attitude brought about by an appeal to reason and logic
Strong evidence and arguments are presented
Works when people are analytical or involved in the issue
high ability and motivation
Peripheral route persuasion
Audience is influenced by speaker's appearance, slogans, one-liners, emotions, audience reactions and other superficial cues; mental shortcuts, audience has low ability or motivation (i.e. newspaper)
a change in attitude brought about by appeals to habit and emotion
incidental cues, such as celebrity endorsements are used
used when issues do not engage systematic thinking
people rely on shortcuts (heuristics) to make a decision
low ability or motivation
Cognitive dissonance (self-persuasion)
Behaving in a way that is NOT consistent with our own stated attitudes
Dissonance creates tension, person is motivated to reduce tension
Festinger's Cognitive Dissonance Theory
Proposes that people change their attitudes to reduce the cognitive discomfort created by inconsistencies between their attitudes and their behavior
Social faciliation
stronger responses on simple or well-learned tasks in the presence of others (run faster with other people, etc.)
Usually professionals' performance gets better with an audience and amateurs' gets worse
Social loafing
The tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal when individually accountable
Tug of war study
Diffusion of responsibility
Explanation for social loafing
the responsibility for a task is spread across all members of the group, lessening individual accountability
Groupthink
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
Group members all convince themselves they are right, can lead to big errors being made
Group polarization
the enhancement of a group's prevailing inclinations through discussion within the group
the strengthening of a group's prevailing opinion following group discussion
Deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
Altruism
unselfish concern for the welfare of others; helping behavior that is motivated primarily by a desire to benefit others, not oneself
Bystander effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
Robber's Cave experiment
Social conflict and cooperation
Social identity theory, in-groups, out-groups
Attractiveness bias
Physically attractive people are rated higher on intelligence, competence, sociability, and morality studies
Stereotypes
a generalized (sometimes accurate but often overgeneralized) belief about a group of people
In-group
"us", the people that we identify with
Out-group
"them". those perceived as different or apart from our in-group
In-group bias
The tendency to favor one's own group, its members, its characteristics, and its products, particularly in reference to other groups
Just-world hypothesis/phenomenon
Belief that the world is basically a just place and therefore people get what they deserve and deserve what they ge