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Goal
A target or end that management desires to reach
Business strategy
The major actions by which a business competes in a particular industry or market
Concentration
A strategy employed for an organization that operates a single business and competes in a single industry
Concentric diversification
A strategy used to add new businesses that produce related products or are involved in related markets and activities
Conglomerate diversification
A strategy used to add new businesses that produce unrelated products or are involved in unrelated markets and activities
Core capability
A unique skill and/or knowledge an organization possesses that gives it an edge over competitors
Corporate strategy
The set of businesses, markets, or industries in which an organization competes and the distribution of resources among those entities
Differentiation strategy
A strategy an organization uses to build competitive advantage by being unique in its industry or market segment along one or more dimensions
Functional strategies
Strategies implemented by each functional area of the organization to support the organization's business strategy
Low-cost strategy
A strategy an organization uses to build competitive advantage by being efficient and offering a standard, no-frills product
Mission
An organization's basic purpose and scope of operations
Operational planning
The process of identifying the specific procedures and processes required at lower levels of the organization
Plans
The actions or means managers intend to use to achieve organizational goals
Resources
Inputs to a system that can enhance performance
Scenario
A narrative that describes a particular set of future conditions
Situational analysis
A process planners use, within time and resource constraints, to gather, interpret, and summarize all information relevant to the planning issue under consideration
Stakeholders
Groups and individuals who affect and are affected by the achievement of the organization's mission, goals, and strategies
Strategic control system
A system designed to support managers in evaluating the organization's progress regarding its strategy and, when discrepancies exist, taking corrective action
Strategic goals
Major targets or end results relating to the organization's long-term survival, value, and growth
Strategic management
A process that involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies
Strategic planning
A set of procedures for making decisions about the organization's long-term goals and strategies
Strategic vision
The long-term direction and strategic intent of a company
Strategy
A pattern of actions and resource allocations designed to achieve the organization's goals
SWOT analysis
A comparison of strengths, weaknesses, opportunities, and threats that helps executives formulate strategy
Tactical planning
A set of procedures for translating broad strategic goals and plans into specific goals and plans that are relevant to a distinct portion of the organization, such as a functional area like marketing
Vertical integration
The acquisition or development of new businesses that produce parts or components of the organization's product
Mechanistic organization
A form of organization that seeks to maximize internal efficiency
Organic structure
An organizational form that emphasizes flexibility
Strategic alliance
formal relationship created among independent organizations with the purpose of joint pursuit of mutual goals
Learning organization
An organization skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights
High-involvement organization
A type of organization in which top management ensures that there is consensus about the direction in which the business is heading
Economies of scope
Economies in which materials and processes employed in one product can be used to make other related products
Downsizing
The planned elimination of positions or jobs
Rightsizing
A successful effort to achieve an appropriate size at which the company performs most effectively
Survivor's syndrome
Loss of productivity and morale in employees who remain after a downsizing
Customer relationship management (CRM)
A multifaceted process focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs, wants, and buying patterns
Total quality management (TQM)
An integrative approach to management that supports the attainment of customer satisfaction through a wide variety of tools and techniques that result in high-quality goods and services
Six sigma quality
A method of systematically analyzing work processes to identify and eliminate virtually all causes of defects, standardizing the processes to reach the lowest practicable level of any cause of customer dissatisfaction
ISO 9001
A series of quality standards developed by a committee working under the International Organization for Standardization to improve total quality in all businesses for the benefit of producers and consumers
Barriers to entry
Conditions that prevent new companies from entering an industry
Switching costs
Fixed costs buyers face when they change suppliers
Supply chain management
The managing of the network of facilities and people that obtain materials from outside the organization, transform them into products, and distribute them to customers
Final consumer
A customer who purchases products in their finished form
Intermediate consumer
A customer who purchases raw materials or wholesale products before selling them to final customers