ADVERTISING

companies sponsoring sports events for advertising purposes

for-positive

1. free equipment

2. distracted by financial worries.

3. link their name

4. Sports fans

5. media exposure

1. sports teams or players are given free equipment which they could not afford otherwise

2. Players can focus on their sport instead of being distracted by financial worries.

3. Companies can link their name to successful players. People view companies that donate products and equipment positively.

4. Sports fans are more interested in the event than in the sponsors' advertising messages.

5. Sports sponsorship provides increased media exposure for a company and its brands.(tiếp xúc với phương tiện truyền thông)

companies sponsoring sports events for advertising purposes

against-negative

1. health

2. Tobacco

3. showcase their products

4. sales

5. reputation

6. drugs or misbehaves

1.Some companies advertise products harmful to health.

Tobacco companies, among others, should not be allowed to sponsor sports events.

Companies can showcase their products.

If the player is unsuccessful, it might affect product sales.

The company's reputation can be too tightly linked to a player's reputation.

A player who does drugs or misbehaves will have negative consequences for the company and vice versa.

Advertising Targeting Children

Problem

1. obesity

2. pester their parents

3. unable to differentiate

4. illusion, access to all material things.

Problem

1. Advertising food and drinks that have high levels of fat and sugar causes child obesity.

2. Little children pester their parents to buy the products advertised on TV and social media

3. Children are unable to differentiate between the actual TV programmes and commercials

4. Children have not yet learnt that things cost money or that money needs to be earned.

5. Advertising gives children the illusion that everyone has free access to all material things.

Advertising Targeting Children

SOLUTION

1. healthy foods.

2. banned

3. illegal, heroes

4. creativity and values

5. critical thinking skills.

Food advertisements should encourage children to eat only healthy foods.

Some countries have already banned advertising targeted at young children.

It should be illegal to use children's film heroes and favourite cartoon characters in advertisements.

Instead of consumerism, advertising could promote creativity and values such as friendship and honesty.

Both schools and parents need to teach children critical thinking skills.

Advertising Fast FooD

For

1. democratic society.

2. affordable

3. make informed choices.

4. version

5. fast food and junk food.

1. Freedom of choice is one of the key principles of a democratic society.

2. For many people, fast food is more affordable than health food.

3. Without advertising, people would not be able to make informed choices.(đưa ra những lựa chọn sáng suốt)

4. Nowadays, many fast food products have a 'diet' version and a 'classic' version.

5. Effective advertising helps us understand the difference between fast food and junk food.

Advertising Fast FooD

Against

1. regular consumption

2. balanced and healthy diet.

3. is already everywhere:

4. irresponsible

5. encourage

1. Studies have shown a clear link between the regular consumption of fast food and obesity.

2. What people need is more information about how to eat a balanced and healthy diet.

3. There is no need to advertise fast food because it is already everywhere: in school canteens, in supermarkets and in the high street.

4. Fast food is unhealthy and advertising it is irresponsible.

5. Advertising should encourage people to keep fit, not to ruin their health.

Advertising Encourages Spending

Encourages Unnecessary Spending

1. we do not really need.

2. artificial wants

3. image

4. pester their parents

5. persuade people

1.Advertising is often for products and services that we do not really need.

2. A lot of adverts create artificial wants(mong muốn giả tạo).

3. People often buy things only because of the image of power, success and glamour associated with them.

4. Children are easily influenced by commercials and then pester(bother) their parents to buy certain products.

5. The ultimate aim of advertising is to subtly persuade people to buy things.

Advertising Encourages Spending

Provides Information on Products

1. real bargains.

2. Catalogues and brochures

3. learn about new products.

4. environmental

5. supports fair trade.

1. Adverts help people save money by informing them about real bargains.

2. Catalogues and brochures enable people to compare products and services at leisure.

3. If you do not have time to shop around, you can rely on advertising to learn about new products.

4. Advertisements inform consumers about the environmental impact of products.

5. Consumers can easily find out if a company supports fair trade.

Advertising Encourages Spending

1. featuring women

2. Fair trade

3. artificial wants

4. time to shop around

5. laws to prevent

6. rely on social networks

1 Advertisements featuring women very often use images of glamour and luxury.

2 Fair trade ensures that producers and workers in the developing world are paid decently.

3 People often buy things not because of real needs, but due to artificial wants

4 People who have time to shop around often manage to pick up some really good

5 Some countries have laws to prevent and control the negative impact of advertising.

6 Today, a large number of consumers rely on social networks to guide their purchase decisions.