Advertising Techniques Pt 1

Problem & Benefit

selling based on something you need to make yourself better, whether the problem is an actual problem or a perceived one. The target audience may be convinced of a need they’re not even aware of.

Perceived status

Buying the product will make you instantly appear wealthy, cool, popular, attractive, etc. Whatever you desire to be.

Bandwagon effect

(Crossover with propaganda) If the person in the ad is doing it, you can too! If lots of people are doing this/buying this, why aren’t you?

Testimonials

Statements from ordinary people recommending the product (plain folks is a term used with propaganda, not advertising, so be careful here!)

Celebrities

Using famous people to sell a product.

Association

(crossover with propaganda) linking products with certain values. In order to achieve association with a product, the placement of the product in an ad is important.