Com and Pop Culture Exam Four

Patriarchy

A system that places the rights and comforts of men above those of women

Three Eras of Human History

Pre-modern, modern, postmodern

Pre-modern Era

Beginning of human history to the renaissance, where religious faith is used to organize and understand the world

Modern Era

Renaissance to WWII, where science and math are thought to be humanity’s purpose

Postmodernity

A time people begin to question the existence of any ultimate principles, and doubt the ability of any scientific, philosophical, or religious truth to explain everything for everybody. It is post certainty.

Rhetoric

The faculty of observing, in any given case, the available means of persuasion

Logos

Utilizing organization to make your text make sense, and build toward maximum impact

Ethos

The credibility of the messenger as perceived by the audience through character and competence

Pathos

The emotional appeals of a text

Four types of in-text advertising

Product placement, product integration, behavior placement, commercial placement

Product placement

Where you see a recognizable product/brand, but it is not talked about.

Product integration

Outright acknowledging products within the text

Behavior placement

Equipment for living that is attached to a product

Commercial placement

A commercial is placed somewhere obvious within the text

Simulacra

An image with no original, not based in reality

Catharsis

The ability to experience emotions (particularly difficult ones) in a safe, virtual space that can perhaps help us experience them in a healthier way in real life

Prosumer

The blurring of the line that separates the producer from consumer