MKT 441 Exam #2

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When preparing a job analysis for sales positions, a company should include its sales reps among those being interviewed. T/F

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23 Terms

1

When preparing a job analysis for sales positions, a company should include its sales reps among those being interviewed. T/F

True

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2

The five major activities involved in staffing a sales force are to plan, recruit, select, hire and assimilate newly hired salespeople. T/F

True

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3

The Equal Employment Opportunity Commission (EEOC) regulations regarding hiring salespeople apply to firms with 25 or more employees. T/F

True

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4

The job description for a certain sales job is not likely to be used for:

Determining the content of a sales training program.

Forecasting sales in a salesperson's territory.

Evaluating a sales representative's performance

Setting quotas for a salesperson.

Forecasting sales in a salesperson's territory.

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5

The general theory underlying the use of personal history analyses in sales force selection is that:

All of these are correct.

If a firm finds some traits present in good sales reps and absent in poor ones, it is presumed that these are some of the traits required for success in the job.

Only the traits uncovered in these analyses are important in a sales job.

There are no other methods which can be used to determine desirable traits required for success in the job.

They are easy and inexpensive to conduct.

If a firm finds some traits present in good sales reps and absent in poor ones, it is presumed that these are some of the traits required for success in the job.

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6

The most important single tool used in operating a sales force is a:

job description

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7

Regarding the legal aspects of sales force selection:

If the government calls for it, a company has the burden of validating any of its hiring qualifications or selection tools.

Civil-rights legislation does not affect a company's choice of selection tools.

The EEOC hiring requirements apply to all companies regardless of their size.

All of these are true statements.

None of these are correct

If the government calls for it, a company has the burden of validating any of its hiring qualifications or selection tools.

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8

The trait of being a risk taker is related to the salesperson's ability to be innovative.

True

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9

Which one of the following statements is true?

 Candidates for team selling should the same characteristics as those recruited for solo same positions as well as some additional characteristics.

Candidates for sales teams need some characteristics that are different than those for solo sales positions.

The candidate recruited for team selling should have the same characteristics as those for any other sales position.

Sales team members are formulated with several current salespeople, so recruiting is not an issue.

Candidates for team selling must be very independent.

 Candidates for sales teams need some characteristics that are different than those for solo sales positions.

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10

Regarding the relationship between sales force recruiting and strategic planning:

Recruiting should drive the planning process.  

None of these is correct.

Strategic marketing planning and sales force recruiting are not related

The statement of a company's mission typically lists the firm's sources of recruits.

The selection process should be consistent with the company's strategic marketing planning and its sales force planning.

The selection process should be consistent with the company's strategic marketing planning and its sales force planning.

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11

Regarding the use of part-time salespeople:

Is an excellent source for in-home selling organizations.

They are not flexible in their availability.

None of these is correct.

The use of these reps is decreasing as companies build full-time sales forces.

One problem with these people is that they are difficult to contact.

Is an excellent source for in-home selling organizations.

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12

The best way for a firm to protect itself from charges of discrimination in its use of recruiting sources is:

To recruit from multiple sources

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13

T/F Salespeople’s roles are becoming increasingly complex as they must effectively collaborate with and offer service to many individuals in the buying organization?

True

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14

T/F Salespeople are not adjusting to the increased global emphasis and cultural diversity within and around organizations?

True

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15

What four questions should be asked in the training assessment phase?

  1. what are the training program objectives

  2. Who should be trained

  3. what are the training needs of the rep

  4. how much training is needed

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16

What are the training objectives?

increased sales productivity

Lower turnover

Higher morale

Improved communication

Improved customer relations

Improved self-management

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17

What section is the most beneficial to train?

middle 60 percent of its sales force, and even 20 percent of the top sales force

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18

T/F it is important at times to train people who are not the company’s employees, especially resellers?

True

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19

What is the difficulty analysis used for?

discovering what difficulties staff encounter in the field

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20

What are questions to be asked during the program design phase?

who should do the training

when should training take place

Where should it take place

What should the content be

What teaching methods should be used

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21

T/F regular line executives, staff personnel, outside specialists, and online methods should conduct the training?

True

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22

What are methods of teaching?

Lecture, discussions, demonstrations, role-playing, web-based training, audio podcasts, on-the-job training

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23

What are the four outcomes of training?

reactions, learning, behavior, and results

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