CBA 350 - Chapter 15 Notes & Quiz

CBA 350 - Chapter 15 Notes & Quiz

Needs

The most basic concern for most audience members is whether your products, services, and ideas will help them. Consistently focus on this question: Does this presentation help my audience accomplish their goals?

Resources

Another basic concern many audience members have is whether they have the resources to adopt your product, service, or idea. In other words, they may agree with you but simply don’t have the needed resources. Try to anticipate when this may be the case.

Power

Similarly, another basic concern is that audience members may agree with you but may not hold decision-making authority. Before your presentation, try to figure out who has the most decision-making power.

Timing

Yet another common concern is the timing of your presentation. Your audience members may feel crunched for time and not prioritize what you’re discussing, or it may be in an inopportune time for them to make decisions (e.g., the end of a budget cycle when they’ve used their budget already). Stay aware of the timing challenges facing your audience members.

Feelings

Finally, audience members simply may not feel well, and this may influence how they interpret your presentation. You never know when audience members are suffering from a headache, preoccupied with thoughts about their kids, or physiologically or psychologically distracted for many reasons. Be prepared to follow up later when you think this may be the case.

A joke ; People enjoy humor in presentations, but few speakers do well when they open with jokes. Opening jokes may have unintended consequences, or audience members may remember your jokes more than your key messages. If you choose a humorous opening, tie it to your key messages.

Which of the following types of attention-getters is not considered one of the most effective types of attention getters for a business presentation?

An intriguing statistic

A vivid example

A dramatic demonstration

A joke

Artificial intelligence helps entertainment companies better understand their audiences and produce better films.

This sentence is best characterized as a position and could serve as the front end or back end of a PREP example.

The PREP approach to examples is based on starting and ending with your position. Which of the following statements is best characterized as a position?

Roughly 57 percent of producers say they have already used artificial intelligence to learn about audience reactions.

Artificial intelligence helps entertainment companies better understand their audiences and produce better films.

Ever since our studio started using an AI tool to help interpret audience sentiment, our films have been successful with new audience types.

It was inappropriate because it did not engage the audience in thinking about her ideas.

Laural is giving a presentation on how rotational work programs—which allow new staff members to work in each department for six weeks—affect morale. She begins her presentation with a funny story about how she lost her room key on her last vacation, and everyone in the audience laughs. How appropriate is this as an attention-getter?

It was inappropriate because humor tends to give the audience a bad feeling about the presenter.

It was inappropriate because it did not affect the audience emotionally.

It was appropriate because she made allies of the audience by laughing at herself.

It was appropriate because it broke the ice and relaxed the audience.

It was inappropriate because it did not engage the audience in thinking about her ideas.

reasons

What does the “R” stand for in the second step of the PREP method for justifying your views in a presentation?

rehearsal

recourse

review

ratios

reasons

Use high-contrast backgrounds and colors.

Edward is designing a presentation and wants to focus on making the slides more readable. What should he do?

Use multiple colors to make his points stand out.

Use paragraphs instead of bulleted lists.

Use high-contrast backgrounds and colors.

Use various fonts on each slide.

Use 12-point font size to reduce the length of the presentation.

stress how her idea demonstrates loyalty to the client.

Bree is giving a presentation to her manager who has a blue motivational value system. In order to appeal to her manager, she should

emphasize subjective decisions based on opinions.

stress how her idea demonstrates loyalty to the client.

use extremely confident language.

use “I” language as much as possible.

avoid a holistic approach to business benefits.

make it clear you know what you are talking about.

One way to convey competence while giving a presentation is to

include images and charts in your slides.

offer your views honestly and transparently.

make it clear you know what you are talking about.

show that you are interested in the needs of your audience.

preview your slides before showing them to the audience.

access

Lila comes to the conclusion while reviewing her presentation that she has left out key information in order to shed a better light on her assessment. Which of the four steps for evaluation does this omission relate to?

facts

impacts

respect

audience

access

include a call to action

The review of a presentation should

include all the takeaway messages.

include a positioning statement.

take about 15 percent of the presentation time.

focus on an attention-getter.

include a call to action.

allows the listeners to engage on a deeper level intellectually.

The story line approach is useful for various types of presentations because it:

increases the duration of the presentation.

allows the listeners to engage on a deeper level intellectually.

increases the number of images the presenter can use.

allows the speaker to use more charts and images than the norm.

does not arouse negative emotions, which may disrupt the narrative.

identifying key facts and conclusions related to your topic.

In the AIM content planning process, you develop your information and ideas by

speaking to the audience in a way that is easy to listen to.

making sure that you are addressing the audience’s needs.

focusing on key takeaway concepts and providing supporting points.

speaking to the audience in the way that is most appealing.

identifying key facts and conclusions related to your topic.

He ties his jokes to the presentation's key messages.

Phillip often uses jokes to start his presentations or to keep the audience engaged. People love his presentations while still retaining the information. What is most likely true of the jokes Phillip includes in his presentations?

He includes them at the same time as presenting complex charts to inject a serious note.

He often makes up a humorous story about the company.

He uses funny visuals to make the jokes more memorable.

He avoids eye contact with the audience while telling jokes.

He ties his jokes to the presentation's key messages.