buisness

blogs

web-based journals in which writers can editorialize and interact with

other Internet users.

digital marketing

uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers.

digital media

are electronic media that function using digital codes—, we mean media available via computers and other digital devices, including mobile and wireless ones like smartphones.

e-business

means carrying out the goals of business through the use of the Internet.

identity theft

occurs when criminals obtain personal information that allows them to impersonate someone else in order to use the person’s credit to access financial accounts and make purchases.

omni-channel retailing

where retailers offer a seamless experience on mobile, desktop, or traditional retail spaces.

online fraud

includes any attempt to purposely deceive online. Many cybercriminals use hacking

podcast

are audio or video files that can be downloaded from the Internet via a subscription that automatically delivers new content to listening devices or personal computers.

wiki

are websites where users can add to or edit the content of posted articles.

viral marketing

occurs when a message gets sent from person to person to person. It can be an extremely effective tool for marketers—particularly on the Internet, where one click can send a message to dozens or hundreds of people simultaneously.