Sociocultural Approach

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Last updated 7:15 AM on 1/22/26
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12 Terms

1
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individual/group - SIT

  • we don’t have 1 personal self, but several social selves corresponding to group memberships

    • each identity comes with associated concepts that guide our thoughts/feelings/behaviours

  • sense of self depends on which of p+s identities is salient (depends on context)

    • SIT predicts that when 1 s identity becomes salient it influences behaviour

  • mechanisms of forming SIT: social categorization → organising people into groups based on similar characteristics (+ ourselves) (creates ingroups vs. outgroups)

  • social identification → adoption of group identity

  • social comparison → comparing ingroup to outgroup to determine value of membership

  • + tendency for people to use group memberships as source of self-esteem

    • maintain/enhance it by outgroup discrimination or in-group favouritism

2
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rogers & frantz

  • [A] investigate whether white European immigrants in Zimbabwe adopt prejudiced attitudes toward local African population over time

  • [P] stratified sample of Ps that had lived in Zimbabwe for varying lengths of time (5-40+ yrs) responded to a survey with examples of laws/customs in which Europeans/Africans were treated diff. Likert scale choices ranging from it being important to maintain current segregation or discontinue it

  • [F] majority of Ps favoured retaining segregation. longer residence (5-9 years) was associated with stronger support for maintaining segregation

  • [C] new immigrants inc. adopt local norms/prejudices of general European population the longer they live in the society, suggesting social conformity to group norms plays a role in the formation of stereotypes. 

    • stereotypes ab African population were integrated into identities of newcomers as they began to identify w/ new group + accept ‘social role’

3
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individual/group - SCT

  • we learn/imitate behaviour thru observational learning (models who provide e.g. of behaviour) based on a behaviour’s consequences

    • vicarious reinforcement - more likely to imitate behaviour w/ + consequences

      • learn based on the consequences of someone else’s behaviour

    • model stands out in contrast to others, behaviour must be consistent and reinforced, liked by observer/observer identifies w/ model

  • mediating processes to determine whether to acquire new behaviour

    • Attention: need to pay attention to behaviour/consequences

    • Retention: individual must remember behaviour. takes time

    • Reproduction: must be able to perform behaviour that model demonstrates

    • Motivation: must be motivated to perform behaviour (reward/punishment)

4
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bandura

  • [A] investigate whether children learn aggression from observation + imitation as supported by the SCT

  • [P] children placed in a room with a bobodoll under ⅓ conditions: one with an aggressive model (adult models acted aggressively towards doll), a non-aggressive model (adult model played w/ blocks, ignored doll), control group.

    • then moved to another room to arouse aggression by saying …, then to 3rd w/ bobodoll to observe aggression

  • [F] children in aggressive condition demo. more aggressive behaviours than those in other conditions. boys more physical, girls more verbally aggressive. children more likely to imitate same-sex adult models

  • [C] behaviour can be learned through obs./imitation w/o direct reinforcement, demonstrating the role of models in shaping behaviour

5
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individual/group - formation/effect of stereotypes

Formation

  • SIT categorises groups → need for positive distinctiveness → we attach neg. stereotypes to outgroup

  • SCT explains formation as learned behaviour 

    • learn from models (enculturation), imitate models bc want to adhere to group norms

  • grain of truth hypothesis

    • gatekeepers (media, models) help create schemas ab person based on group membership

    • form stereotype by personal experience w/ 1 individual from 1 group → generalisation to whole group


Effect

  • stereotype threat  → individual worries that own behaviour is confirming - stereotype about own group → leads to spotlight anxiety + underperformance/distress

6
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steele & aronson

  • [A] investigate how stereotype threat affects test performance of AfAm

  • [P] sample consisted of white + AfAm students. Ps given standardised test under ½ conditions: told test of intellectual ability (stereotype threat condition) or problem-solving skills (non-threat condition)

  • [F] AfAm performed sig. worse than white Ps in first condition, no sig. diff. between Ps in 2nd condition. white Ps performance unaffected by test framing.

  • [C] AfAm performed worse bc awareness of negative stereotypes surrounding intellectual ability created stereotype threat + impaired performance

7
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cultural origins of behaviour - cultural dimensions (individualism/collectivism)

  • = pattern of values in a culture that affects behaviour/cognition

  • concept introduced by hofstede as a way to compare and discuss cultures

  • individualism → uniqueness and autonomy valued, self-reliance is seen as a virtue. individual defines personality in terms of own characteristics, and speaking one’s mind important

  • collectivism → social harmony, group cohesion, modesty valued. interdependence is seen as the way of life, and the ‘goal’ is to advance group interests instead of being self-sufficient.

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8
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berry

  • [A] investigate how culture influences conformity by comparing two different types of cultures to support role of dimensions on behaviour

  • [P] 3 diff. cultures: temne of sierra leone (collectivist), inuit of baffin island (individualist) + scots (control group) completed variation of Asch’s conformity task, where they were shown series of lines + asked to match 1 to ref. line. on certain trials, Ps given suggestions by researcher (people from ur culture chose this) to see if they conformed. one suggestion was right, but others were wrong

  • [F] temne showed highest lvls of conformity, inuit lowest, scots between. not much variation within cultures

  • [C] collectivist culture (temne) had higher conformity → emphasised group harmony/cohesion while individualist culture (inuit) had lower conformity → valued independence. supports hofstede’s theory that dimensions influence behaviour, as the type of culture directly affected the lvl of conformity

  • [research done before Hofstede’s theory]

9
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cultural influences on behaviour - enculturation

  • lifelong process by which individuals learn own culture (from parents, school, friends, media, religion) in order to function within culture successfully

    • via observation, formal instruction, direct experience through + reinforcement

  • this + social cognition enable cultural transmission (theory of learning according to which individuals acquire sig. amt. of info by just interacting w/ culture)

  • enculturating gender stereotypes → form of schemas (shaped by caregivers via enculturation but when circle widens, so does influence, so schemas can be broken thru accommodation)

  • studied thru case studies (obs. + interviews) bc it allows Ps to determine what is most relevant in their lives and bc it’s difficult to operationalise

10
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wood et al.

  • [A] to investigate gender role enculturation as a result of parenting + toy selection, supporting role of enculturation in shaping gender identity

  • [P] 2-6 y.o. given selection of gendered toys + adult played with them: half the girls w/ mother, other mother, non-mother, other half w/ fathers. same for boys

    • researchers analysed which toys children chose + adult’s response

  • [F] adults reinforced gender-consistent toys. fathers more likely to discourage cross-gender play, mothers more subtle but still did

  • [C] gender roles socially constructed + reinforced through parenting – hence, enculturation plays key role in shaping gender identity from young age

11
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cultural influences on behaviour - acculturation

  • process of psych (individual) + cultural (social) changes as result of interaction w/ new culture

    • in terms of majority (dom.) / minority (non-dom.) culture

  • 2 dimensions: 

    • desire for cultural maintenance (CM) → wish to preserve distinctive aspects of cultural identity 

    • desire for intergroup contact (DC) → wish to have contact w/ other culture

  • acculturative stress → difficulties in process, stemming from differences between individuals and host culture

  • discrimination can heighten A.S. bc process seen as too demanding/impacts individual’s self-concept, coping

    • less desire for DC + isolation

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lueck & wilson

  • [A] investigate factors that predict A.S. in asian immigrants + asian-americans

  • [P] semi-structured interviews (face-to-face or online) measured level of A.S. and examined factors such as the impact of lang. proficiency/pref., discrimination, social networks, family cohesion, socioecon. status. 

  • [F] 70% of Ps reported A.S. lower stress levels linked to bilingualism, strong social support, integration. higher linked to only using 1 language, discrimination, economic struggles

  • [C] lvl of A.S. influenced by language proficiency, discrimination, social support, and bicultural identity+integration can help reduce it, supporting importance of acculturation in mental wellbeing