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ad misericordiam (appealing to pity)
an attempt to persuade by provoking sympathy
ad hominem
“to the man” attacking the person rather than statements the person has made
guilt by association
a person rejects a claim simply because it is pointed out that people she dislikes accept the claim
logic appeal
reason, data, facts, or statistics are used to create a persuasive argument
appeal to tradition
something is better or correct simply because it is order, traditional, or “always been done that way”
red herring (ignoring the question)
an irrelevant topic is presented in order to divert attention from the original issue
slippery slope
suggesting the one step will inevitably lead to more, eventually negative steps. while sometimes the results may be negative, the slippery slope argues that the descent is inevitable and unalterable
straw man
attributing an argument to an opponent that doesn’t represent the opponents true position
false dilemma (either/or)
fails to present all the choices available
ethical appeal
a method of persuasion based on author’s credibility