Yoast SEO for WordPress Training

Algorithm

An aspect of a search engine that determines the order of search results based on various factors.

Archives in WordPress

Collections of posts on a WordPress website that are organized based on taxonomies, categories, custom post types, and dates.

Attachment URL

A URL created by WordPress for media uploads, which may be indexed by search engines.

Bing

A web search engine owned and operated by Microsoft.

Bing Webmaster Tools

A service that allows webmasters to add their website to the Bing index crawler and access various tools for website optimization.

Black-hat SEO

Unethical tactics used to exploit loopholes in search engine algorithms in order to artificially boost website rankings.

Bounce rate

The percentage of visitors who leave a webpage without taking any action or navigating to other pages on the website.

Breadcrumbs

A navigational element displayed at the top of a webpage that shows the user's location within the website's hierarchy.

Canonical

A link element in HTML that specifies the preferred version of similar or identical pages to search engines.

Categories in WordPress

Broad groupings of post or page topics in WordPress, which can be organized in a hierarchical structure.

Click-through rate

The ratio of users who click on a specific link to the total number of users who view the page containing the link.

Configuration wizard of Yoast SEO

An installation wizard provided by Yoast SEO plugin that guides users in configuring SEO settings to match their website's needs.

Conversions

Actions completed by visitors on a website, such as making a purchase, signing up for a newsletter, or filling out a form.

Cornerstone content

High-quality articles on a website that reflect the business, communicate its mission, and are well-written and informative.

Crawlability

The ability of search engine crawlers to access and index the pages of a website.

Crawler

A component of a search engine that follows links on the web and saves HTML versions of pages in a database for indexing.

Crawl errors

Errors that occur when a search engine crawler attempts to access a webpage but encounters issues or obstacles.

Flesch Reading Ease test

A test that measures the readability of a text on a scale from 1 to 100, with higher scores indicating easier readability.

Google

The world's most popular search engine, widely used for finding information on the internet.

Google Search Console

A web service provided by Google that allows webmasters to check their website's indexability, optimize visibility, and monitor performance in search results.

Head keyword

The main and most important keyword that forms the basis of keyword research and SEO strategy.

Holistic SEO approach

An SEO approach that focuses on improving every aspect of a website, including technical, content, and user experience elements.

Hummingbird update

A Google algorithm update that takes into account the entire search phrase or query, rather than individual words, to provide more relevant search results.

Index

A database where HTML versions of web pages found by search engine crawlers are stored for retrieval and ranking in search results.

Internal link

A hyperlink on a webpage that points to another page or resource within the same website.

Internal linking tool in Yoast SEO

A tool provided by Yoast SEO plugin that suggests related posts to link to as users write content, helping to improve internal linking structure.

Keyword

A word or phrase that a website aims to rank for in search engine results, often targeted for its relevance and search volume.

Keyword research

The process of identifying and analyzing keywords that are relevant to a website's content and target audience, to inform SEO strategy.

Knowledge Graph Card

A block of information displayed in search results that provides relevant details about a company, person, or entity.

Long tail keyword

A specific and less common keyword phrase that focuses on a niche or specific topic, typically longer and more specific than head keywords.

Meta description

A brief summary or snippet that describes the content of a webpage and is displayed in search engine results below the title.

Mid tail keyword

A more specific and longer keyword phrase derived from head keywords, often with moderate search volume and competition.

Mobilegeddon update

A Google algorithm update that prioritizes mobile-friendly pages in mobile search results, aiming to improve the mobile user experience.

Mobile indexing first algorithm

A Google algorithm that ranks search listings based on the mobile version of a website, as mobile usage continues to grow.

Nofollow tag

An HTML attribute that instructs search engines not to follow or crawl any links on the page, preventing link juice transfer.

Noindex tag

An HTML attribute that instructs search engines not to include a specific page in their search results, keeping it out of the index.

Organic search results

Non-paid search results displayed on a search engine results page, ranked based on relevance and other factors.

Orphaned content

Content on a website that has no links pointing to it, making it undiscoverable by visitors and search engines.

Paid search results

Paid advertisements or links displayed above organic search results on a search engine results page.

Panda update

A Google algorithm update that targets low-quality websites and content created solely to rank higher in search engine results.

Passive voice

A grammatical construction in which the object of an active sentence becomes the subject of a passive sentence, often used in writing.

Penguin update

A Google algorithm update that penalizes websites using manipulative tactics to acquire artificial links for higher rankings.

Permalink

The full URL of a post, page, or content piece on a website, often derived from the title or keywords.

Possum update

A Google algorithm update that provides more varied search results based on location and query phrasing, improving local search relevance.

RankBrain

A machine learning-based Google algorithm that helps interpret the meaning behind search queries and deliver relevant search results.

Ranking

The position of a website or webpage in search engine results, typically determined by various ranking factors and algorithms.

Readability

The ease with which a reader can understand a written text, influenced by factors such as sentence structure, vocabulary, and formatting.

Readability analysis in Yoast SEO

An analysis provided by Yoast SEO plugin that evaluates the readability of a post and provides recommendations for improving its clarity and comprehension.

Redirection

A technique used to make a web page available under multiple URLs, often used for URL changes or content consolidation.

Redirect manager in Yoast SEO

A tool provided by Yoast SEO plugin that helps set the correct redirect after deleting a post or changing a URL, ensuring proper redirection and avoiding broken links.

Regex redirects

Complex redirects using regular expressions to redirect groups of URLs to new locations, providing flexibility and efficiency in URL redirection.

rel=next/rel=prev

HTML tags used to indicate paginated archives to search engines, helping them understand the structure and pagination of content.

Rich Site Summary (RSS)

A technology that allows the distribution of content from an online publisher to internet users, often used for blog updates and news feeds.

Rich snippet

A search result that displays additional information beyond the title, URL, and meta description, providing more context and enhancing visibility.

Robots meta tag

An HTML meta tag that provides instructions to search engines on how to index and display a specific page in search results.

Robots.txt file

A text file placed on a website's server that instructs search engine crawlers on which pages to crawl and index, and which to exclude.

Search Engine Optimization (SEO)

The practice of optimizing websites and content to improve their visibility and rankings in search engine results, driving organic traffic.

Search Engine Results Page (SERP)

The page displayed by a search engine in response to a user's query, showing a list of relevant search results.

SEO analysis in Yoast SEO

An analysis provided by Yoast SEO plugin that evaluates the SEO aspects of a post and provides recommendations for optimizing its visibility in search results.

SEO title

The HTML title tag of a webpage that appears in search engine results, helping search engines understand the topic and relevance of the page.

Site errors

Errors that affect the entire website, such as connectivity issues, server errors, or problems fetching the robots.txt file.

Slug

The portion of a URL that comes after the domain name, often derived from the title or keywords of a webpage.

Snippet

A search result displayed on a search engine results page, typically consisting of a title, URL, and meta description.

Tags in WordPress

Descriptive keywords or labels assigned to posts or pages in WordPress, providing additional context and organization.

Taxonomies in WordPress

Methods used to classify and structure content within WordPress, such as categories and tags, facilitating content organization and navigation.

Text link counter in Yoast SEO

A feature provided by Yoast SEO plugin that counts the number of internal text links and internal links to a post, helping to optimize internal linking strategies.

Title separator

A symbol used to separate different parts of an SEO title, often used to improve readability and visual presentation.

Universal search

A search engine feature that delivers search results containing various types of content, such as images, videos, news, and more.

URL errors

Errors that affect a specific page on a website, such as broken links, invalid URLs, or server issues for that particular page.

User eXperience (UX)

The overall experience and satisfaction of a user when interacting with a product, such as a website or application, focusing on usability and enjoyment.

XML sitemap

A file that provides a roadmap to important pages of a website for search engine crawlers, helping them discover and index content more efficiently.

Yandex

The largest search engine in Russia, widely used by Russian-speaking internet users.

Yandex Webmaster Tools

A service provided by Yandex that allows webmasters to add their website to the Yandex index crawler and access various tools for website optimization.

.htaccess file

A configuration file for web servers running the Apache Web Server software, used to control server settings and URL redirection.

404 error

An error code indicating that the requested URL does not point to a valid or existing page on a website.