(Trademark Act.) The Lanham Act prohibits three forms of unfair competition related to trademark infringement: (1) false advertising, (2) passing off (counterfeiting), and (3) false designation of place of origin. The Lanham Act defines false advertising as the use of a “false or misleading description of fact, or false or misleading representation of fact in commercial advertising or promotion which misrepresents the nature, characteristics, qualities, or geographic origin of his or another person’s goods, services, or commercial activities.”