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Basic research
increase understanding of human behavior and is often used to test a hypothesis
Applied research
makes applications to the world and contributes to solutions of social problems
self reports
participants share thoughts, opinions, feelings, etc. on a given topic or subject
observational studies
researcher(s) observe others’ behaviors, both naturalistically and not
naturalistic observation
researcher observes a given population in a given setting, with no participation from the researcher or impact on the behavior of the participants
structured observation
researcher impacts the behavior of others during observation (ex: lab studies, etc.)
inter-rater reliability
the level of agreement between multiple observers of the same behavior
technology (as a method of gaining data)
using little gizmos and gadgets and stuff to measure particular data such as heart rate, hormones, sexual arousal ;) , etc.
correlation coefficient
varies from -1 to +1, indicated strength and direction of a particular relationship between two things. negative correlation coefficient indicates negative relationship, positive indicated positive relationship. yayyyyyy
correlational research
studies the correlations between many different variables such as race, gender, sexuality, etc and other factors like whatever is being studied.
cannot indicate a causal relationship!!!
internal validity
properly conducting a study, eliminating confounds
confound
uncontrolled variable in a study, can impact results. BAD!
external validity
how well a study’s findings generalize to populations outside of that of the study
deception
providing participants with false information
confederate
people who act as participants, but work for/with the experimenter
operational defintion
how a researcher manipulates or measures something that is abstract like hunger, stress, etc.
self concept
the sum total of all beliefs one has about themself
cocktail party effect
the tendency to identity familiar stimulus like hearing one’s name in a loud environment
self schemas
thoughts about oneself that help the brain process information about oneself
introspection
looking in on oneself in order to learn more. some claim this is necessary for learning about yourself, others say it don’t do anything lol
affective forecasting
people have difficulty predicting the intensity and duration of the future affective states
self perception theory
when internal cues are difficult to interpret, one gains self insight by observing their own behavior
social comparison theory
people evaluate their own abilities and opinions by comparing themselves to others
two factor theory of emotion
theory that emotion is based on two factors: physiological arousal and the cognitive interpretation of that arousal
self esteem
the evaluative, affective component of the self, how we value and perceive ourselves
sociometer theory
the need for self esteem is driven by the primitive desire for belonging
hierometer theory
the need for self esteem is driven by the desire of status, respect, and admiration
terror management theory
humans naturally have a lust for life and self preservation, but have a primitive fear of death 💀
self-discrepancy theory
people compare themselves to what they should/could be
self preservation
the behavioral aspect of the self, process by which we try to shape what others think of us and what we think of ourselves
spotlight effect
the tendency to believe that more people are paying attention to you than is actually true
self verification
the desire for others to see us how we see ourselves. if one’s view of themself is negative, the desire for self verification of those negative thoughts can trump the urge for self enhancement
self monitoring
the tendency to alter or preserve one’s behavior in order to meet the demands of a setting
attribution theory
how people explain / assess the causes of particular behavior
personal attribution
attribution of inner characteristics of a person
situational attribution
attribution of external characteristics of a person
covariation principle
people make causal inferences as to why people act certain ways
attribution: consensus information
how other people react to one particular stimulus
attribution: distinctiveness information
estimating whether one’s behavior is common in various environments or is caused by one. example from google lol: if I only cry at weddings but not at any other time, then it seems as if the wedding is the cause of my crying.
attribution: consistency information
how consistent the reactions to a stimulus are
availability heuristic WOOOOOOOO
the tendency for one to inaccurately estimate how likely something is to occur based on how accessible information is. ex: humankind is safer than ever in history, but it is easy to overestimate crime rates due to the fact that media outlets are easily accessible and prominent in many’s minds
false-consensus heuristic
the tendency for people to overestimate how many people agree with their opinions or beliefs
priming
the activation of certain associations in one’s neural network