market segmentation
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6 Terms
1
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market segmentation
process of dividing a broad consumer or business market into sub-groups of consumers
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Demographic Segmentation
based on their gender, age, education, occupation, etc.
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Geographic Segmentation
based on their location such us country, region, city, or even zip code
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Psychographic Segmentation
based on heir psychological needs
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Behavioral Segmentation
according to purchasing habits
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Note 
Flashcards (20)