TEXT INFORMATION AND MEDIA

**TEXT**

A simple and flexible format of presenting information or conveying ideas whether:

* **hand-written**
* **printed**
* **on-screen**

**TEXT INFORMATION**

Information that is communicated through text.

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* hypertext
* plain text/ unformatted text
* formatted text

forms of text:

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**Hypertext**

serves as link dynamic electronic documents and enable users to jump in a nonlinear way.

**Plain Text/ Unformatted text**

it has fix size characters having essentially the same type of appearance.

**Formatted Text**

its appearance can be changed using font parameter such as the font type, font style, and font color, etc.

**TEXT AS VISUALS**

* This refers to the representation or style of a text in a digital format.
* Usually comprises of alphabets, numbers, symbols and other special characters.
* When fonts are installed in the computer, they usually come in file formats

* **.ttf**
* **.otf**
* **.eot**

When fonts are installed in the computer, they usually come in file formats such as?

**TEXT AS VISUALS**

* In the absence of images or drawings, text is the easiest way of communicating to your
* The use of various font types can express different emotions or meaning.

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**TYPEFACE**

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(also called font, font type, or type) refers to the representation or style of a text in the digital format

**SERIF**

Connotes formality and readability in a large amount of texts. This font is usually used for the **body text of books, newspapers, magazines, and research publications**.

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Also give a classic or elegant look when used for a title or heading.

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**SERIF**

Examples: \n Times New Roman, Garamond, Baskerville

**SAN SERIF**

Brings a clean or minimalist look to the text. This font is used for **clear and direct meaning** of text such as ==**road signage, building directory or nutrition facts in food packages.**==

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Also give a modern look and are used primarily in ==**webpage design**==.

**SAN SERIF**

Examples: \n Arial, Helvetica, Tahoma, Verdana, Calibri

**SLAB SERIF**

carries a solid or heavy look to text. This font can be used for large **advertising sign on billboards**.

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**Examples**: \n Rockwell, Playbill, Blackoak

**SCRIPT**

draws much attention to itself because of its brush-like strokes. Used sparingly and not to be used in large body text. This font is usually used in **wedding invitation cards or other formal events.**

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**SCRIPT**

Examples: \n Edwardian, Vladimir, Kunstler

**DECORATIVE**

caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)

**DECORATIVE**

Examples: \n Chiller, Jokerman, Curlz MT

**Emphasis**

It refers to the importance or value given to a part of the

text-based content,

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**Appropriateness**

It shows how fit or suitable the text is used for specific audience, purpose or event.

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**Proximity**

It refers to the distance of the text elements from each

other.

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**Alignment**

It refers to the importance or value given to a part of the text-based content

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**Organization**

This refers to the conscious effort to organize the different text elements in a page.

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**Repetition**

Consistency of elements and this includes the unity of the entire design.

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**Contrast**

This creates visual interest and two elements are different from each other.

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