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plurality elections
single member districts pick one winner per area, usually favoring big parties, while representation gives parties seats based on their share of votes, allowing for more voices in gov
the median voter theorem
majority rule the election, the candidate or policy that matches the preferences of the median voter will win, bc that position has the most support from both sides
straight ticket voting
voting for all candidates from the same political party on the ballot
split ticket voting
choosing candidates from dif parties for dif offices in the same election
gender gap
women tend to vote more democratically, men are more likely to vote republican
hard money