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What is one of the main goals of law in the United States?
To provide justice
What is true regarding joint ventures and relationships?
Joint venture arrangements are usually short-term relationships
Which type of hotel security standard involves employing armed security guards in high-crime areas?
Personnel Related
Why should businesses coordinate distribution with pricing to successfully sell products to customers?
Most customers are only willing to pay a certain price
What is a way that you can use nonverbal communication to express your approval of an idea?
Smiling broadly
What is one of the qualities of a good telephone voice?
Varying tone
What type of letter should a business include when sending copies of a contract to a vendor?
Transmittal
Before writing informational messages, it is important for business employees to ______
Identify the audience
What should businesses include in a persuasive message?
Logical evidence
What is a guideline for employees to use in communicating with coworkers?
Think about what they want to say before they say it
Employees need to have a thorough knowledge of business policies in order to _____
Explain policies to customers
If a salesperson is positive that the customer tendered a ten-dollar bill, then the customer's statement "I gave you a twenty-dollar bill" indicates a _____ customer?
Dishonest
A motor coach driving passengers from one destination to another is an example of _____ in the hospitality and tourism industry
Place
One of the reasons that human resources might be limited in some parts of the world is because of a lack in _____
Training
Luxury goods and services usually have __________ demand
Elastic
One of the ways that a business can increase its profits is by _____
Increasing worker effeciency
One way that competition benefits business is by encouraging the creation of _____
New companies
One reason the United States provides assistance to underdeveloped nations is because it _____
Hopes they will become trading partners.
If the GDP is increasing, the amount of money financial institutions make available for consumer loans will probably _____
Increase
When your self-concept is high, you usually believe that you are a(n) __________ person
Valuable
What is an example of behaving with honesty and integrity?
Not taking things that don't belong to you
What do employees rely on to make decisions about situations that are not covered by a rule or an office policy?
Personal Code of Ethics
Another employee is upset because of a reprimand from the manager. You listen quietly and then share how you handled a reprimand. You are demonstrating __________ behavior
Empathetic
A person who stands up for his/her own rights and shows respect for the rights of others is described as _____
Assertive
One of the reasons that teams are important to businesses is that they can increase _____
Productivity
Several new employees are attending their first company picnic and will be meeting the families of their coworkers. What topic should they avoid discussing?
Upcoming election
A business advertised new-product financing with a 10 percent down payment and a low interest rate
with monthly payments spread over four years. What type of loan was the business offering?
Installment loan
What is often considered one of the safest types of investments?
Government bonds
The promoters of the annual festival includes a statement on the back of the event ticket to the effect that they will not be responsible for harm or injury to the ticket holder. The attendees thereby agree to accept liability for their own possible risks by purchasing the ticket. What action is being taken with the risk?
Transferring It
One advantage to businesses of using electronic funds transfer technology to collect accounts receivable is that it eliminates _____
Check processing
What is one of the components of a business's cash payments?
Cost of goods sold
One of the reasons why an income statement should be as accurate as possible is that businesses use it to develop additional _____
Financial documents
What are the main components of a budget?
Income and expense
Making employment information available to job seekers in many locations at the same time is one way that computer technology impacts _____
Human resources management
What is an example of external secondary information that a hotel chain might use for marketing-research purposes?
Online industry reports
A database containing customer names, street addresses, home telephone numbers, and birth dates could be used to generate which of the following lists?
A list of customer names and street addresses sorted by area code
A resort is conducting telephone interviews with former guests to determine how it can improve it
services. How can the resort minimize interviewer bias and procedural errors during the interview
process?
Provide the interviewers with training
The purpose of using presentation software to prepare multimedia presentations often is to use those presentations to ____
Support report findings
What is research information that might be included in a written report that will help
business managers make decisions?
Survey results
What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
Promotion
A small, local restaurant has decided to advertise its elegant atmosphere and qualified wait staff. This approach is an example of __________ marketing.
Service
How are guest history records used by the marketing division of hotels/motels?
To prompt guests to return
Why is it important for businesses to manage employee information in a way that keeps it secure?
To be ethical
Eleanor is using a word-processing program to prepare a business letter to send to the company's
suppliers. She has selected a ready-to-use letter template. If she wants to change the size of the text, she should access the _____ menu.
Format
Keeping reliable accounting records helps hospitality and tourism businesses to _____
Avoid developing credit problems
Why is it important for businesses to maintain records about the quantities and types of products that customers are purchasing?
To forecast future sales
Why is it important for hospitality and tourism businesses to be aware of, and react to, trends and
changes in the marketplace?
To remain competitive
Which aspect of a business benefits the most when a company implements a customer loyalty program
that asks its participants to complete a customer questionnaire?
Sales
When preparing the property's marketing plan, Samantha researched the current, popular travel
destinations; the ways in which visitors spend their money; the duration of their vacations; and their
demographics. These are examples of __________ trends.
Visitor
Why should employees be concerned about safety in the workplace?
To protect themselves and the business
Employees can help to prevent customers from cheating the business out of cash by _____
Following the business's point-of-sale procedures
When managing a project, the first activity is for the project leader to _____
Set goals
What word best describes the relationship of the purchasing department to other
departments in a company?
Interrelated
How does a business benefit when its expense-control efforts have enabled it to offer good wages and benefits?
Qualified workers are retained
Carrying out housekeeping responsibilities in a restaurant's dining room on a regular basis is important because _____
Customers get an impression of the restaurant from its dining room
What is a current employee safety issue in hospitality and tourism that may be difficult to control _____
Terrorism
What should a business employee do when a robbery is in progress?
Cooperate quickly
Emergency procedures that involve escape and evacuation because of fire or natural disasters usually include plans for identifying _____
Travelers with disabilities
To become more organized, one must first __________ activities.
Identify
Setting suitable goals for yourself helps you to achieve self _____
Understanding
People who rely on their instincts will probably choose the _____ method for problem solving
Intuitive
An applicant for an entry-level position with a company known for its casual environment should not wear _____ to the interview
Jeans
Raul has been promoted to a management position at work. So he can effectively communicate with the employees that report to him, Raul needs to have excellent _____ skills
Interpersonal
A major reason travel professionals might join industry organizations is to _____
Keep up with industry issues, trends, statistics, and research
Which of the following industries has most impacted the development of the hospitality industry?
Transportation
Renaissance is a prestigious cruise line that offers luxury accommodations and charges premium prices. What factor affecting price of travel products does this illustrate?
Corporate image and positioning
What is an external source of information that will help a hospitality and tourism's buyer to decide what to buy?
Vendors
Many quick-serve restaurants determine the quantity of food items to buy based on _____
Recipe information
What is true regarding the concept of product in the hospitality and tourism industry?
A hospitality and tourism product includes all goods and experiences that guests encounter
A business traveler may consult a travel agency to _____
Arrange hotel accommodations and transportation
What is a characteristic of product extensions in the hospitality and tourism industry?
Related to the original product
The primary goal of most purchasing agents in negotiating a contract is to _____
Buy the products they need at the best price
Which is true regarding direct-mail marketing campaigns?
They should include a call to action
Effective corporate blogs are typically _____
Search-engine friendly
What is an example of online advertising?
Sponsoring a web site
When businesses continue to send unsolicited e-mail and do not allow customers to take their names off the subscriber list, the businesses are sending _____
Spam
One reason a designer uses color when developing advertisements is to _____
Attract the reader's attention and create a mood
At the Clara's Pizza Parlor web site, customers are encouraged to send electronic postcards advertising the restaurant to friends and families. This is an example of __________ word-of-mouth marketing
Amplified
What differences in marketing situations may indicate the use of an informative style of advertising copy versus copy that is intended to persuade?
Informative copy can provide a detailed explanation of product features and benefits, while persuasive copy is used to change customers' minds or entice them to buy now
An important step in proofing print advertising copy is to check the _____
Prices in the ad
One way that hospitality and tourism businesses might build customer loyalty is by participating in _____
Community outreach activities
The Elm Creek Bed and Breakfast, located in rural southern Indiana, is interested in generating more
customer traffic at its website. Its target market is honeymooners and married couples aged 25 to 65 who live in southern Indiana or northern Kentucky. What online marketing options is most likely to attract the right target audience to the hotel's website?
A link on the Midwest Lodging Directory website
A new restaurant has written a news release that it would like the local newspaper to use as soon as
possible. This goal is more likely to be achieved if the restaurant _____
Sends the release to a specific person at the newspaper
A national fast-food restaurant is gearing up to promote the release of a movie about a Dalmatian puppy. What should the restaurant do to prepare the store for this special promotional event?
Install in-store decor about the Dalmatian promotion
In visual merchandising, mass displays create an image of _____
Low prices
What is a housekeeping duty needed for the regular upkeep of displays?
Dusting props
The main goal of promoting a hospitality and tourism product is to _____ the product
Create demand for
What is an important reason for a travel agency to display tourism literature?
To sell travel arrangements to prospective clients
What might a travel agency include in a display to graphically show people enjoying a destination or
participating in a tour of exotic places?
Videos
Identify the type of sales approach being used in the following communication: "Hello, Linda. How was your vacation at the beach?"
Greeting
What is a way that using product substitution can benefit a hospitality and tourism business?
Improved reputation
A restaurant employee telling a customer that "The 16-inch pepperoni pizza special is a better value
because it provides 10 slices for $6.00 instead of three slices for $1.00 each" is an example of
suggestion selling _____
Larger quantities
Watching the customer for buying signals is part of the sales process known as _____
Closing the sale
A circumstance that often motivates people to select one lodging facility over another is the _____
Location of the property
What should a quick-serve restaurant employee check when accepting a "buy one sandwich, get one free" coupon from a customer?
Expiration date
Colleen, a mid-level manager, has the kind of personality and communication skills that can motivate others to work toward the company's goals. Colleen can make the best use of these skills in what management function?
Directing