Digital Marketing Overview and Strategies

A collection of flashcards covering key terminology and concepts in digital marketing, including strategies, tools, and approaches.

Digital Marketing

Leveraging the internet and electronic devices to reach and engage potential customers.

Traditional Marketing

Conventional methods of promoting and selling products or services through offline channels.

Ecommerce

A tool that helps retailers expand their customer base and increase overall sales.

Online Selling

The process of selling products or services via the internet through eCommerce platforms.

Search Engine Optimization (SEO)

Optimizing a website to rank higher on search engines.

Search Engine Marketing (SEM)

Driving traffic to a website by placing ads on search engines.

Content Marketing

Creating and distributing valuable content to attract and engage a target audience.

Social Media Marketing

Using social media platforms to promote or advertise a product or service.

Email Marketing

Communicating directly with potential and existing customers via email.

Mobile Marketing

Reaching users on mobile devices through various apps and SMS.

Marketing Automation

Using software and technology to automate repetitive marketing tasks.

Influencer Marketing

Partnering with individuals who have large followings on social media.

Video Marketing

Using video content to promote products or share information.

Affiliate Marketing

Promoting a product or service in exchange for a commission on sales.

Apache Web Server

A popular web server developed by the Apache Software Foundation.

IIS Web Server

A Microsoft product that offers server features similar to Apache.

Nginx Web Server

Known for high performance, stability, simple configuration, and low resource usage.

LiteSpeed Web Server

A high-performance web server that is a commercial drop-in replacement for Apache.

Apache Tomcat

An open-source Java servlet container that functions as a web server.

Pay-Per-Click (PPC) Bidding

Maximizing return on investment by selecting effective keywords and bid strategies.

PPC Audience Targeting

Reaching specific groups based on demographics, interests, and behaviors.

PPC Ad Creation

Designing ads to attract users' attention and drive conversions.

PPC Ad Assets

Individual components used to create and optimize PPC ads.

Display Advertising

Promotion through visually appealing advertisements displayed on digital platforms.

Creative Automation

Using technology to streamline the creation of digital content.

Creative Intelligence

Using creativity effectively in marketing and advertising.

Campaign Management Automation

Automating the management of marketing campaigns using software tools.

Target Market

The specific group of consumers at which a product or service is aimed.

Measurable Goals

Set specific metrics to track the success of marketing campaigns.

Compelling Message and Creative

A key component in any successful ad campaign involving graphic design and ad copy.

Platforms

Different media channels to deliver messages to target markets.

Consistent Messaging

Sending a clear and unified message throughout an ad campaign.

Facebook

Best platform for brand awareness, community building, targeted ads, and customer engagement.

YouTube

Ideal for long-form video content and tutorials, music videos, and live streams.

Instagram

Known for visual content and sharing of short-form videos and images.

TikTok

Focuses on short-form video content, influencer marketing and viral marketing.

Snapchat

Best for short-lived, interactive content targeting younger demographics.

X/Twitter

Used for real-time news and customer engagement. Thought leaders

Pinterest

A visual discovery engine for sharing ideas home décor, fashion, and food.

Reddit

A forum-based platform engaging in niche communities.

LinkedIn

The premier platform for professional networking and B2B

Threads

A social media platform by Meta that integrates with Instagram.

Audience Knowledge

Understanding what platforms your target audience uses.

Brand Identity

The message you want to convey to your audience.

Content Strategy

A structured approach to producing quality social media content.

Analytics

Quantifiable insights that inform strategy and content sharing.

Regular Activity

Consistent posting and engagement on social media. Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly.

Inbound Approach

Focusing on adding value rather than direct selling on social media. This, in turn, will organically promote your business and others will promote it for you.

Awareness Stage

First phase of a buyer’s journey where potential customers recognize a need.

Consideration Stage

Second phase where potential customers evaluate solutions. (the process potential customers go through before making a purchase decision).

Action Stage

Final phase where potential customers are ready to make a purchase.

Web Analytics

Tracking and understanding how people use your website.

Ecommerce Conversion Rate

Metric to see how effectively your website converts visitors into paying customers

Transactions

metric that provides insights into the number of purchases made by customers.

Revenue

The amount of money you generate from the transactions on your website

Photoshop

Graphic editor best used for image editing.

Sketch

It uses vector-based tools. A digital design tool known for UI/UX design and prototyping.

Illustrator

Used for creating logos, signage, and promotional materials for target market.

InDesign

Organizes text and layouts for print-ready formats.

After Effects

Software used for motion graphics and visual effects.

Customer Segmentation

Dividing customers into groups based on specific criteria.

Google Tag Manager (GTM)

A free tracking tool for managing marketing tags on websites.

Responsive Ads

Ads that adjust their size and format based on placements.

Retargeting Ads

Displayed to users who previously interacted with a brand.

Native Display Ads

Ads blending with surrounding content for a non-disruptive experience.

Social Display Ads

Ads tailored for social media platforms' visual style.

Banner Ads

Rectangular ads displayed on top, bottom, side webpages.

Rich Media

Interactive ads incorporating elements like video or animation expandable feature

Video Ads

Ads presented in video format before, during, or after online video content.

Pop-up Ads

Ads that appear in a separate window over main content. overlays on top of the main content.

Rewarded Ads

Ads offering users incentives for engagement.

Interactive Content

Engagement through quizzes,games or product configurators.

Flat Rate

Fixed single fee for a product or service over a duration.

Cost per Mille (CPM)

Payment for a specified number of impressions.

Cost per Click (CPC)

Payment for engagement with an ad.

Cost per Lead (CPL)

Fee for an ad campaign focused on generating leads.

Cost per Sale (CPS)

Fee for a commission from sales.

Video Advertising

Using videos to promote products or brands.

Increase Brand Awareness

Using video to enhance visibility of a company.

Increase Online Engagement

Videos facilitating word-of-mouth marketing.

Improve Customer Education

Using videos for how-tos and addressing FAQs.

Increase Sales Revenue

Direct correlation between product videos and sales.

E-Commerce Marketing

Buying or selling products/services over the internet.

Paid Advertising (PPC)

Running paid ads on search engines or websites.

Organic Search (SEO)

Optimizing pages to rank higher in search results.

Content Marketing

Creating valuable content to attract customers.

Word-of-Mouth Marketing

Encouraging referrals through incentives.

International Ecommerce Strategies

Adapting marketing tactics for different countries.

Local Market Dynamics

Understanding local competition and consumer expectations.

Lead Management

Process of managing potential customers through stages.

Lead Generation

Attracting potential customers.

Lead Qualification

Assessing interest and fit with the product or service and readiness to buy

Lead Nurturing

Building relationships with potential customers.

Email Marketing

Communicating with customers through emails.

Online Reputation Management

Monitoring and influencing public perception online.

Social Inbox

Managing comments and messages across social media.

Media Monitoring

Tracking brand mentions across various platforms.

Brand Monitoring

Real-time tracking of brand mentions of your brand and your competitors across the web

Reputology

Monitoring and analyzing online reviews from single location.

Mention

Monitoring brand mentions on various sources

more than 1 billion online sources across blogs, review websites, social media platforms, forums, and more.