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What is a correlation
Shows the strength and association between 2 co variables
variables are measured not manipulated like experiments
Only association is found, no cause and effect relationship so doesn’t use DV and IV
What is correlation coefficient
Number between -1 and +1 that indicated the strength and direction of correlation
+1 means perfect positive correlation
0 means no correlation
-1 means perfect negative correlation
What is negative correlation
When 1 variable increases, the other decreases
Has a negative gradient on scatter gram
What is positive correlation
When 1 variable increases the other also increases
Has a positive gradient on scatter gram
What is zero correlation
No relationship found between co-variables
No line if best fit can be drawn on scatter gram as points are random
Null hypothesis in correlation
There’s no relationship between V1 and V2
Strengths of correlations
Quick and economical to carry out- don’t need a controlled environment
Secondary data can be used in the study (lime government statistics) making it less time consuming
Used as a starting point to asses patterns between co-variables before doing an experiment
Weakness of correlations
Hard to establish cause and effect relationship- don’t know which variable is causing the other to change
3rd variable may be present, causing the relationship between co-variables
Correlations are misused/ misinterpreted when made public by the media- correlations presented as causation.