aims & objectives

aim

overall aim to help reach the goal

objective

smaller aims to reach goal

why do businesses have aims and objectives

to give them a purpose and target to work towards

financial aims

aims set up around the subject of money

name all the financial aims

survival, profit, sales, market share, security

survival

neither making profit or loss

profit

having money left over after costs taken

sales

sell a certain amount of a product

market share

set percentage over the course of a year

security

being able to draw enough money to be financially stable

name all non-financial aims

social, satisfaction, challenge, control

social

aims committing to act ethically

satisfaction

turning a hobby into a business

challenge

starting from scratch

control

control over decisions made