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Initiation of gambling
A persons decision to start gambling that depends on their expectations of future costs and benefits. If a person expects the benefits to outweigh the costs, they are more likely to start gambling
What does the cognitive explanation focus on
The way we think
Expectancy theory
Where peoples thinking aligns with the expectations of what will happen when they gamble
Future costs of gambling
Financial losses, anxiety
Future benefits of gambling
Financial gains, enjoyment, control
Maintenance of gambling
When someone who is gambling continues despite costs now outweighing the benefits, we need to explain what is maintaining their behaviour. Expectations are not rational or logical because their thoughts are biased and disorted
3 ways that thoughts can become biased or distorted leading to maintenance of gambling
Irrational thoughts
Cognitive biases
Illusion of control
What are addicted gamblers guided by
Irraitonal thoughts about how luck, probability and chance operate
Gamblers fallacy
The mistaken belief that if something happens more often than usual based on the previous outcomes (e.g. heads tossed in a row) it will happen less in the future)
How is a gamblers cognitive bias biased
It is biased towards positive outcomes e.g. near miss bias
Near miss bias
Feeling of winning as they nearly won they dont see it as a loss they still feel like they have won because they got a buzz making them carry on gambling as they nearly won
Example of near miss
If a gamble has bet all of their earnings on a horse that comes 2nd or 3rd in a race… instead of feeling like they have lost, they feel they almost won
Illusion of control
Gambler believing they can influence the gambling outcome
Example of illusion of control
Gambler doing superstitious behaviour (touching a piece of clothing or bringing tokens) can alter their odds of wining or gambler thinking they have special knowledge that makes them experts
Michalckuk et al (2011) study
30 addicted gamblers who attended the uk national problem gambling clinic. Compared with non gambling P’s. The addicted gamblers showed more and stronger gambling related cognitive distortions of all types. For example ‘now were motoring, we’ll be here all night’ ; ‘these cards after not my friends’ ; ‘I’m going for red its my lucky colour’ ; ‘now I’ve won there’s no stopping me’ ; ‘at last my happy time is here’
What part of michalczuk et al (2011) is illusion of control
‘I’m going for red, its my lucky colour’
What part of michalczuk et al (2011) is expectancy theory
‘Now I’ve won there’s no stopping me’
Relapse of gambling
Relapse due to memories of their big wins (and overestimating the benefits) and not remembering their big or small losses (and underestimate costs).
What does relapse of gambling make an addict vulnerable to
Distorted cost through cost benefit analysis
Griffith (1994) research aim
To compare the thought processes of regular gamblers (RG) to non-regular gamblers (NRG)
Griffiths (1994) research method
30 RG and 30 NRG were instructed to use the ‘thinking out loud’ method as they gambled. These verbalisations were recorded and placed as rational or irrational
Griffiths (1994) research results
Rags made 6 times more irrational verbalisatons and were prone to the illusion of control (‘this machine likes me’). RGs thought they were more skilled at fruit slot machines
Griffiths research (1994) conclusion
Cognitive factors play a significant role in maintaining gambling behaviour
Strength of Griffiths research (1994)
Cognitive approach has practical applications because there ae effective treatments based on the cognitive approach. Treatments can directly challenge gamblers cognitive biases and irrational thoughts with more rational ways of thinking about gambling. This means that the theory is a valid explanation as the treatments based upon the assumptions of the cognitive approach work.
Weakness of Griffiths (1994) research
Expectancy theory cannot fully explain the link between cognitions and gambling. There are many people who have distorted thoughts about gambling- but very few ever take up gambling and become addicted.
What percentage of gamblers have difficulty regulating their behaviour
1-3%
How can the learning approach explain initiation
Someone may see others around them gambling and be tempted to try it themselves. E.g. a child seeing a parent (role model) having fun at the casino or winning money on football bets (vicarious reinforcement) they maybe feel motivated to copy the behaviour (imitation) when in similar situation themselves
How can the learning approach explain maintenance
How can the learning approach explain relapse
What is the difference between positive and negative reinforcement
How might the reinforcement explain the different stages of gambling addiction
Positive reinforcement
Behaviour is followed by a pleasant experience. The consequence could be literal (food or money) or abstract (a smile or compliment)
Negative reinforcement
Behaviour is followed by the removal of an unpleasant experience. E.g. removing pain encourages you to repeat this action to remove pain
Partial reinforcement
Some instances are rewarded
Variable reinforcement
Partial reinforcement but only to a small proportion of gamblers
Maintenance of gambling by positive reinforcement
Gambling provides an exciting buzz, as well as the occasional opportunity to win money. Both rewards encourage gambling to be repeated. Some gamblers experience their ‘big win’ soon after getting into gambling - or even near misses
Maintenance of gambling through negative reinforcement
Gambling can take someone away from undesirable situations too. Gambling acts as an escape from reality, and is a temporary relief from everyday anxiety. This desire to move away from negative experiences will encourage more gambling
Maintenance of gambling through partial reinforcement
Some features of gambling are designed to give partial reinforcement. For example slot machines are programmed to pay out to some bets, so the gamblers behaviour is sometimes reinforced
Maintanence of gamble through variable reinforcement
Unpredictability reinforces the behaviour because the gambler cannot be sure they will be rewarded next, so will continue until they win. Think of fruit machines - they will eventually have a winner, but will it be the next round, or after 10 more rounds?
Relapse
Once a gambler has quit they may still have some conditioned cues from gambling
Examples of cues which can cause relapse of gambling
Adverts for gambling. The appealing look for scratch cards, the expensive allure of the casino or the busy look of a gambling website-these cause arousal and the ex gambler craves gambling again. This is cue reactivity theory
How easy is it to avoid conditioned cues for gambling
Almost impossible to avoid due to social media so very high chance of relapse