Mass Media | Unit one:- Introduction to mass media

Q: What is a medium in communication?

A medium is an entity or technology that facilitates the transmission of information, signals, and messages between a sender and receiver.

Q: How is a mass medium different from a medium?

• A: A mass medium can reach a large audience simultaneously, while a general medium may not have the same reach or impact.

Q: What makes mass communication unidirectional?

• A: It involves one-way communication where feedback from the audience does not affect the message or its quality.

Q: How did the internet change mass communication?

6. A: The internet democratised mass communication, allowing individuals to share content on a scale previously restricted to media producers.

Q: What are the primary functions of mass media?

A: Advocacy, entertainment, public service announcements, and news reporting.

Q: What is journalism?

Journalism is the discipline of collecting, verifying, and presenting information about current events and trends.

Q: What are the three stages of interpersonal communication?

A: The Phatic Stage, Personal Stage, and Intimate Stage.

Q: What are some physical barriers to communication?

• A: Time, place, space, climate, and noise.

Q: How do psychological barriers affect communication?

A: Psychological states, such as stress or mental disturbances, can obstruct effective communication.

Q: What are linguistic and cultural barriers?

A: Differences in language and cultural norms can lead to misunderstandings and misinterpretations.

Q: What is a mechanical barrier in communication?

12. A: It refers to technical issues with the machinery or instruments used for communication, such as poor signal reception.