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Tourist
Someone who travels to a country other than the one that they currently live in for no more than a year.
Tourism
the act of someone going to another location out of their usual environment (home, work, area) for a temporary and short amount of time. *Note they are not here for a temporary living space
Domestic tourism
When the trip takes place within one's home country (ex: Athens to Patras)
International tourism
When a traveler crosses 1+ national borders (ex. Ontario to Nairobi)
Outbound tourist
Someone leaving their own country to travel to another country for the purpose of tourism (ex. San Jose to Venice, the person is an outbound tourist for Costa Rica)
Inbound tourist
someone entering a country for the purpose of tourism (ex. San Jose to Venice, the person is an inbound tourist for Italy)
Mass tourism
A large amount of people traveling to one location (typically around the same time) (ex. People going to Miami during spring break)
Specialized tourism
individual or group tours by people who wish to develop their given interest or visit places with a connection to their specific interest (ex. hiking @ Tour de Mont Blanc, France)
Independent tourism
the traveler organizes and books transport and accommodation from separate sources rather than purchasing them together as part of an organized package
Packaged tourism
Simultaneous sale of at least 2 elements of a trip to the traveler (incl. transportation, accommodation, & activities)
Destination
Any geographic area consisting of all services necessary to support tourism
Beach resort destination
Resorts located on the beach, amenities or activities linked to the beach. (ex. Costa Rica: Margaritaville Beach Resort Playa Flamingo)
Purpose-built destination
Accommodations, food/beverages, activities, and amenities designed around a certain theme and target market (Ex. Shanghai Disney Resort)
Integrated resort destination
Broad range of leisure and conference facilities (i.e. casinos), mixed facilities for attractions
Town destination
An urban area that has a name, defined boundaries, and local government, generally larger than a village but smaller than city (ex. Neepawa, Manitoba, Canada)
City destination
larger than a town, has historic centers (ex. Lagos, Nigeria)
Country destination
A nation with its own government, occupying a particular territory (Ex. Philippines)
Urban destination
Relatively high population, large towns or cities (Ex. Auckland, New Zealand)
Rural destination, countryside destination
Remote and less populated (ex. Churchill, Manitoba, Canada)
Coastal destination
Towns or villages that attract visitors because of the coastline (Ex. Santo Domingo, DR)
Island destination
Small pieces of land surrounded by water, attracts visitors for their exotic images of white sandy beaches and activities (Ex. The Bahamas)
MEDC
More Economically Developed Countries; Tourist-receiving areas because they have the most developed infrastructure to support the large amount of visitors (Ex. Australia)
LEDC
Less Economically Developed Countries; Less money and unstable economies, possibly political problems within the country, or underdeveloped infrastructure (Ex. Cambodia)
Leisure travel
Traveling for pleasure and enjoyment; not for business or VFR. Paid by traveler. (Ex. Going to Rome for sightseeing)
Business travel
MICE (Meetings, Incentives, Conferences, and Exhibitions), Work-related. Covered by company. (Ex. A doctor traveling to another country to help out their staff)
VFR travel
Visiting Friends and Relatives; Migration, work or life changes, holidays. Money may be spent on transportation and activities, but accommodation typically provided by members.
Medical tourism
Cheaper surgeries and recovery time accommodations
Religious tourism
Journeys or pilgrimages to certain destination
Adventure tourism
Trips focused on physical activities (e.g. hiking, skiing, trekking, etc.)
Cultural tourism
Visiting historical or cultural sites
Ecotourism
Experience the natural environment and wildlife
Sports tourism
Going to see a sporting event or competition
Health and spa tourism
Healthy therapy, spa, or beauty treatments in luxurious environments
Dark tourism
Going to a place where former conflicts, death, or tragedy happen
Slum tourism
Going to informal and impoverished area for a more realistic experience
Film tourism
Going to a place due to its appearance in a piece of media.
Accessibility of destination
Safe, easy, convenient, affordable reasoning for travel
Built and natural attractions
Mix of built and natural attractions
Climate of destination
Going to a location due to its climate (typically different from the one you're currently in)
Culture of destination
To witness the way of life for a group of people
Traditions of destination
Long-established customs
Language of destination
Going to a country that speaks your language (aka going to a country that speaks English) to learn a new language
Gastronomy of destination
Going based on cuisine and dishes
Dress of destination
To witness the clothing of other cultures
Handicrafts of destination
artistic sense, feeling, and cultural characteristics
Events of destination
a planned public or social occasion that attracts guest to a location (art, music, festival, sporting)
Art events
Artist, architects, and designers display artwork in a range of different media
Music events
Musical artists perform for spectators
Festival
Period of celebration (religious or organized)
Sporting events
Regular/periodic sporting competitions
History of destination
Locations based on their history
Architecture of destination
Infrastructure; how building/landscapes are built (new and old)
Leisure activities of destination
Casual thing to do while visiting
Accommodation of destination
Based on the availability of accommodation (serviced or non-serviced)
Serviced accommodation
A person is typically taken care of; price includes a charge for cleaning, room service (meals available)
Non-serviced accommodation
Person is typically meant to fend for themselves; The product is accommodation only e.g. bed. Additional facilities may be available like tea and coffee making.
Religion of destination
Going to a place that practices a specific religious, whether it be the same as the tourist, or a different one
Seasonality challenge
Seasons can cause fluctuation in products and services
Intangibility challenge
Difficult for customer to evaluate, Customer does not take physical possession, Difficult to advertise and display, Difficult to set and justify prices, Service process is usually not protectable by patents.
Perishability challenge
Services cannot be stored, Balancing supply and demand is very difficult, Unused capacity is lost forever, Demand may be very time sensitive.
UNWTO
United Nations World Tourism Organization; Leading international organization in the field of travel and tourism. Promotes tourism as a driver of economic growth, inclusive development, & environmental sustainability
Direct employment
employees are in contact with tourists and cater for the tourist demand
Indirect employment
Jobs that come from activities that benefit from tourism
Economic factors affecting tourism
Change of costs, Price of goods, Interest rates, Wage rates, Exchange rates
Social factors affecting tourism
Religion, Family, Wealth, Fashions, Demography like life expectancy or birth rates
Political factors affecting tourism
Important factor for international travel, Tourism can be impacted by change, uncertainty cases of violence, Political change can either increase or decrease a country's attractiveness for tourism
Technological factors affecting tourism
Developments in transport technology (More choices, Faster, Cheaper, Longer distances) and Developments in information technology
Ecological factors affecting tourism
Protection of the environment and conservation of natural and cultural heritage, Threats posed by climatic change, global warming and natural disasters, Diminishing oil reserves
Specialized markets
Particular groups or sectors of the tourist market that are tailored to specific interests and activities
Target market
group of customers towards which an organization has decided to aim its marketing efforts and ultimately its products and services
Sustainable tourism
Tourism that takes full account of its current and future economic, social and environmental impacts addressing the needs of everyone; Natural resources, consumption patterns, pollution and social systems; Sustainable tourism businesses must be profitable
Responsible tourism
Tourism that creates better places for people to live in or visit; everyone takes responsibility for their actions and the impacts of their actions
Product differentiation
New products, new markets, product development; Marketing of generally similar products with minor variations that are used by consumers when making a choice
Product line extension
The use of an established product brand name for a new item in the same product; When a company introduces additional items in the same product category under the same brand name
Private sector/organization
not owned by the government, i.e. hotels, airlines, attractions, car transportation
Commercial organization
Sell products and services, Market, Employ staff
Non-commercial organization
Clubs, Charities, Societies; Funded through memberships, donations, grants, fundraising
NTO
Research, Promotion, Monitoring, Publicity, International relations, Development
RTO
Establish and promote quality tourism experiences, implement strategies to ensure their region maximizes its tourism potential, Like NTOs but more direct responsibility for their own geographical areas
DMC
Destination Management Companies; Professional service company that has extensive local knowledge, expertise, and resources which specialize in the design and implementation of events; Local partners to plan a visit for foreign travelers
Air transport
Airplanes and airlines
Sea transport
Ferry operators and Cruise companies
Rail transport
National rail service and International rail service
Road transport
Cars, Buses, Coach/charter buses, Taxis, Uber, Lyft
Hotel accommodation
Hotels, Guest houses or lodges, Bed and Breakfast (B&Bs), Hostels, Campsites
tour operations
Tour operators are product builders
Combine or package basic products
· Inbound tour operators
- Produce packages aimed specifically at overseas visitors coming into a destination
· Outbound tour operators
- Specialize in putting packages together for the home market so they appeal to people lining in that country
· Specialist tour operators
- Tend to limit their products by destination, activity, theme, transport or age group
travel agencies
Act as intermediaries providing information about destinations, tour packages and various ancillary travel services
Currency exchange
Exchange one currency for another; Profit for company comes from adjusting exchange rate or taking commission
Car hire
Rental cars
Customer service
The assistance and advice provided by an organization to those who buy or use its products or services
Customer
Anyone who has the right to ask or expect an employee to provide a service as part their job role
External customer
Organization visitor or users; generally, contact or visit an organization because it can provide something they need
Internal customer
Members of staff within an organization who contributes towards the service provided to external customers
Dimensions of customer service
Reliability, responsiveness, assurance, empathy
Maslow's Hierarchy of Human Needs
Self-actualization, Self-esteem, Love and belonging, Safety and security, Physiological needs
Segmentation
divide a marketplace into parts or segments defined as accessible, actionable, profitable and shows growth potential
Impacts of quality customer service
Customers: satisfaction, customer experience; Employees: Job satisfaction, team work effectiveness; Organization: customer loyalty, income, levels of customer satisfaction
Organizational customer service standards
Specify what is to be done or said within any given scenario
Functional area customer service standards
Designed to describe the action an individual employee needs to follow to perform a task competently; Specify how a particular service task should be done
Interpersonal skills
Skills used to interact or deal with others (Communication skills, people skills and soft skills)