Sociology - Mass Media and Social Media

mass media

 print, television, radio → not consumer oriented, doesn't circulate as well as digital media, not seen as much

social media

platforms like insta, snap, tiktok, youth and user oriented where people connect → consume and produce media 

cultural convergence

 flow of content across many media and driven through migration of media audiences

global digital divide

differences in access to the internet and other digital tools among nations and regions

attention capital

capacity to gain, spread, and hold onto attention → using monetization through targeted ads 

gatekeeping

a small amount of people control what reaches the audience

media monitoring - past

monitoring media content

media monitoring - now

monitoring media usage and choices

hegemony

• powerful groups are able to convince the less powerful to accept the way that the powerful group acts or sees the world as ‘normal’ or ‘common sense’