IDS Social Media & Online Advertising

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8 Terms

1
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What is digital advertising?

Ads shown online or in apps.


Example: YouTube ads

2
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What is targeting?

Showing ads based on your data.


Example: Ads for shoes after Googling “Nikes”

3
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What is a social media algorithm?

Decides what content you see.


Example: TikTok For You page.

4
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What is user tracking?

Following what users click or like.


Example: Cookies saving your history or Trackers

5
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What is an influencer?

Someone who promotes things online.


Example: A YouTuber doing a brand deal.

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What is ad fraud?

Faking views or clicks on ads.


Example: Bots watching ads

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What is content moderation?

Checking and removing bad posts.

Example: Deleting hate speech.

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What is a digital footprint?

All your online activity history.


Example: Liking Jarazbek’s Questionable Reels.