COMM THEO - MIDTERMS

CULTURE

refer to the patterns of symbols, beliefs, and meanings we transmit and assimilate.

CAT

how we adapt our communication behaviors depending on who we engage with (THEO)

STELLA TING-TOOMEY

FACE NEGOTIATION PROPONENT

FACE

It is the public self-image, which we want others to perceive us

FACEWORK

distinct verbal and nonverbal messages that allow us to maintain or restore face loss and keep face gain.

CO-CULTURAL THEORY

communication between dominant groups of society and co-cultural groups from the latter's point of view. (THEO)

NON-ASSERTIVE APPROACH

where individuals pursue a non-confrontational approach and prioritize others’ needs before theirs.

AGGRESSIVE APPROACH

where individuals behave in a hurtfully expressive, self-promoting, and controlling manner

ASSERTUVE APPROACH

where individuals perform self-enhancing and expressive behavior that considers both the needs of others and the self

CULTURAL HEGEMONY

the “invisible domination of one culture over others”

FEMINIST STANDPOINT THEORY

Knowing our social location (THEO)

HYPODERMIC NEEDLE THEORY

Magic bullet theory is also known as?

MAGIC BULLET THEORY

It assumes that media can " inject” individuals with new ideas or attitudes

CONTEXT COLLAPSE

technology facilitates the destruction of boundaries between contexts.

SYMBOLIC ENVIRONMENT

“socially constructed, sensory world of meanings that shape our perceptions, experiences, attitudes, and behavior”

CONTEXTUAL COLLAPSE

is when technology levels all our audiences into one, prompting us to perform acceptable identities across all contexts accessible by technology.

AFFORDANCES

___are those characteristics of technology that frame what actions can be done to it and through it

SEMIOTICS

interpretation of verbal and non-verbal signs (THEO)

SIGNIFIED

The concept of idea being represented

DENOTATIVE SIGN

When the signifier's visual form encapsulates the signified's concept, this is called the

CONNOTATION

refers to the ideological overtones that signs embody.

CULTURAL STUDIES

Interested in the power struggle the media mask. (THEO)

IDEOLOGIES

mental frameworks we use to understand and explain society, such as language, concepts, and imagery.

DOMINANT-HEGEMONIC PRACTICE

where the preferred reading of the audience converges with the media.

NEED GRATIFICATION

It serves as the driving mechanism of UGT

TYPOLOGY

a classification scheme that attempts to sort a large number of specific instances into a more manageable set of categories

PARASOCIAL RELATIONSHIPS

this could be determined by exploring how involved viewers are with a character

CULTIVATION THEORY

people who often watched television would eventually develop an overblown belief that the world was mean and scary (THEO)

VIOLENCE

It is the staple of TELEVISION

MAINSTREAMING

It is the blurring, blending, and bending process that heavy viewers undergo

AGENDA-SETTING THEORY

over time, the media agenda shapes the public agenda.

MEDIA AGENDA

degree of importance that news media assigns to issues at a given moment

PUBLIC AGENDA

set of issues that are most salient across a group of people at a given time”

MEDIA FRAME

the central organizing idea for news content that supplies a context and suggests what the issue is through the use of selection, emphasis, exclusion, and elaboration

MASS SOCIETY THEORY

interdependence of dominant institutions (THEO)

we cannot expect the media to offer critical or alternative views about the world

MEDIATIZATION

media’s role grows pervasive and ubiquitous in everyday life
(THEORY)

POLITICAL ECONOMY

emphasizes the relationship between the economic structure and dynamics of media industries and the media’s ideological content