C3 - TEXT INFORMATION AND MEDIA

Text

a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.

Text

any ‘’human-readable sequence of characters’’ that can form intelligible words (Rouse, 2015)

Hypertext

serve to link different electronic documents and enable users to jump from one to other in a nonlinear way

Plaintext

Also called unformatted text

Plaintext

fixed sized characters having essentially the same type of appearance

Formatted

appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)

Typeface

also called font, font type, or type

Typeface

refers to the representation or style of a text in the digital format

Typeface

usually composed of alphabets, numbers, punctuation marks, symbols and other special characters

TXT

Unformatted text document by an editor as notepad on Windows platform

DOC

a native format for storing documents created by MS Word package

RTF

Cross platform document exchange; default format for Mac OS X’s default editor TextEdit

PDF

developed by Adobe systems for cross platform exchange of documents, supports image and graphics

PS

a page description language used mainly for desktop publishing

EMPHASIS

importance or value given to a part of the text-based content

APPROPRIATENESS

how fitting or suitable the text is used for a specific audience, purpose or event

PROXIMITY

how near or how far the text elements from each other

ALIGNMENT

how the text is positioned in the page

ORGANIZATION

conscious effort to organize the different text elements in a page

SERIF

connotes formality and readability in large amount of texts

SANS SERIF

Brings a clean or minimalist look to the text

SLAB SERIF

Carries a solid/ heavy look to a text

SCRIPT

draws much attention to itself because of its brush like strokes; Used in other formal events

Decorative

Caters to a wide variety of emotions