Key Concepts in E-commerce and Logistics

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57 Terms

1

Omni channel

a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online

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2

3rd party logistics provider (3PL)

companies that outsource a business's logistics operations, such as warehousing, fulfillment, and packaging (using a 3rd party to usually save money and efficiency)

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Model

the design of your plan

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Brick and Mortar

physical buildings where retailers sell goods (walmart)

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5

Milk Run

multiple stops delivering or picking up product at different locations. Typically store locations (GNC being a small store that only needs like one pallet of stuff, so the truck stops at multiple locations of small stores)

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Transactional

typically based just on price, not strategic. ex: transactional buying such as something like paper towels

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Capitol goods

goods/equipment purchased to produce consumer goods. ex: manufacturing equipment to produce consumer goods, something that costs like 1000000$ and you are using it for like 30 years, can also be land, 'big ticket items'

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Consumer goods

the end/finished product to be sold to consumers. ex: food, electronics

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9

Request for information

(ex: company asking trucking company about where they are located, how many trucks do they have?)

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Request for quote

(ex: how much will it cost?)

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11

Request for proposal

(ex: company asks trucking company what is your plan?)

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12

bid

offering a certain amount of money from a company to a trucking company (normally like $$ per mile)

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13

The Market

the available supply or potential demand of specific goods or services (ex: everyone wanting Ozempic making the market tight, but now more companies are making it, so the market is loosening up)

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14

Fixed costs

an expense that does not change regardless of production increases or decreases.

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15

Variable costs

a cost that changes in proportion to production or sales.

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16

Machine flexibility

a production machine capable of producing a variety of products without significant downtime between product runs.

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Offshoring

the practice of moving production or service operations overseas with the intention of reducing the cost of doing business.

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KPIs

Key Performance Indicators. Can be interchangeably used with the term 'metrics.'

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19

drivers for updating a network design

  • changes to global trade pattern (better routes for drivers, bad infrastructure)

  • changing customer expectations (omni channels)

  • shifting customer/supply locations

  • change in corporate ownership

  • cost pressures (tarriffs/cheap labor)

  • Competitive Capabilitites (does your DC retract or attract value)

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20

Major descision factors for DC locations

  • Transportation Infrastructure

  • How close are your customers? (snow mobile DC in Houston is unlikely)

  • quality of life (walton family making bike trails, the AMP, etc to attract people to work at their new building)

  • Tax and Industrial Deveopment Incentives

  • Supplier network proximity (want proximity to what you need to be close to)

  • Land and Utility costs (want cheap land also)

  • Avaliability of IT infrastructure

  • Executive preferences

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21

Integrated Fulfillment Model

  • retailer has both “bricks and mortar” and online sales

  • they fufill both sales channels from same network

  • easy start-up, can have product size/quantity avaliability issues, can compete for same inventory

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Office Depot

Integrated Fulfillment Model Example

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23

Dedicated fulfillment Model

  • Retailer operates two seperate networks for “bricks and mortar” and online sales

  • Solves integrated model issues, but creates more inventory and more DCs. Allows ability to offer much more in online DCs

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walmart

Dedicated fulfillment Model example

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25

Pool Distribution Model

retailers that don’t have the density to create daily full truck loads for stores will “pool” several sotres, typically a 3PL to do deliver several stores each day w the same size delivery

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Strip Mall Stores

Pool Distribution Model example

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milk runs

Pool Distribution Model involves

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28

Direct Store Delivery Model

  • Retailer requires supplier/vendor to deliver product from their DCs to the reatil stores directly

  • This eliminates inventory and allows the supplier/vendor to “mix” product and have control over stock outs

  • LAYS example where lays employee is stocking the shelf, not a Walmart employee, and this is good for lays because it looks nice on the shelf, this is good for walmart because they do not have to store the chips in their inventory

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29

lays

Direct Store Delivery Model example

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30

Store Fulfillment Model

  • Online order is sent to the nearest store for customer pick-up or delivery (could be parcel or local courier, etc)

  • Conflicts between store and online inventory. Requires real time inventory visibility at the store. Requires space at the store. Can be a stop gap to stand up proper online fufillment network

  • “ship to store” Target example during covid where product is shipped from store to your house. many conflicts can occur from this such as broken product

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target

Store Fulfillment Model example

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32

Flow through fufillment model

  • Similar to store fufillment, but the online orders are picked/packed at the DC and sent to the store on normal delivery truck for pick-up or delivery for customer

  • Major drawback is longer processing time/time to get to customer

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33

purchasing

  • Focused on transactional, short-term relationships, primarily driven by price considerations.

  • Example: A company purchasing office supplies through a simple procurement process without long-term commitments.

  • type of sourcing

  • Largely transactional activity

  • Managing a firm’s acquisition procedures and standards

  • Facilitated by the placement & processing of a PO

  • Often follows formal sourcing process

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34

Procurement

  • Broader scope with a longer-term focus, emphasizing value-driven decisions and supplier relationships.

  • Example: A business engaging in procurement to select suppliers and manage contracts for ongoing needs.

  • type of sourcing

  • Range of processes related to an organization’s need to procure (buy) goods & services

  • Examples of activities – supplier selection, price negotiation, contract management, supplier performance management

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strategic

  • Collaborative approach that emphasizes long-term supplier relationships and total cost of ownership.

  • Example: A company implementing strategic sourcing to optimize its supply chain and reduce overall costs.

  • type of sourcing

  • Broader processes than procurement

  • Align with organizational and supply chain goals and objectives

  • Cross-disciplinary collaboration

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Strategic sourcing unique

What makes ___ ___ ___?

  • Consolidate and leverage purchasing power

  • Emphasis on value (effectiveness)

  • Deeper, more meaningful supplier relationships

  • Attention directed to process improvement

  • Enhanced teamwork and professionalism

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Strategic Sourcing Core Principles

  1. Assess total value. Emphasis beyond acquisition cost, evaluating total cost of ownership and the value of the supplier relationship.

  2. Develop individual sourcing strategies. Individual spend categories need customized sourcing strategies.

  3. Evaluate internal requirements. Requirements and specifications thoroughly assessed and rationalized as part of the sourcing process.

  4. Focus on supplier economics. Suppliers’ economics understood before identifying buying tactics (e.g. volume leveraging, price unbundling, price adjustment mechanisms).

  5. Drive continuous improvement. Strategic sourcing initiatives as subset of continuous improvement process for procurement and sourcing organizations.

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Types of Buys

  1. Capital Goods

  2. Rebuy- standard, modify

  3. Maintenance, Repair, Operations (MRO)

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Maintenance Repair Operations

MRO

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Total Value Assessment

  • Evaluates all costs associated with a purchase, not just the initial price, to ensure comprehensive decision-making.

  • Example: A company considering maintenance costs, warranty, and supplier reliability in addition to purchase price.

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Customized Strategies

  • Tailors sourcing approaches for different categories of goods, recognizing that one size does not fit all.

  • Example: A business adapting its sourcing strategy for raw materials versus finished goods.

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Continuous Improvement

  • Emphasizes the need for regular evaluation and enhancement of sourcing processes to adapt to changing market conditions.

  • Example: A company conducting periodic reviews of supplier performance and sourcing strategies

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Straight Rebuy

  • Routine purchase of standard items, such as office supplies, with minimal decision-making involved.

  • Example: A company regularly ordering printer paper from the same supplier.

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Modified Rebuy

  • Involves purchasing familiar items with some modifications, such as upgrading software or changing specifications.

  • Example: A business upgrading its existing software to a newer version with additional features.

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New Task

  • Refers to a first-time purchase of complex or expensive items, requiring extensive research and evaluation.

  • Example: A company purchasing new machinery for production for the first time.

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Risks of Electronic Procurement

  • Cybersecurity threats, data breaches, and system failures are significant risks associated with electronic procurement.

  • Example: A company facing a data breach that compromises sensitive supplier information.

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Electronic Procurement Pricing

  • Pricing teams analyze market trends, competitor pricing, and costs to develop optimal pricing strategies.

  • Example: A company adjusting its pricing based on competitor analysis to remain competitive in the market.

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Preparation Techniques

  • Key techniques include researching suppliers, defining objectives, and practicing negotiation skills to enhance effectiveness.

  • Example: A negotiator preparing by gathering data on supplier performance and market conditions.

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Negotiation Strategies

  • Strategies include competing, collaborating, compromising, avoiding, and accommodating, each with distinct approaches and outcomes.

  • Example: A collaborative strategy aiming for a win-win outcome in negotiations with suppliers.

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50

Volume vs Variety

  • Economies of scale favor high volume and low variety, while economies of scope support low volume and high variety.

  • Example: A mass production facility benefiting from economies of scale by producing standard products.

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51

Assembly Process Types

  • Types include MTS (Make to Stock), ATO (Assemble to Order), BTO (Build to Order), and ETO (Engineer to Order).

  • Example: A company using ETO for highly customized products that require specific engineering.

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52

Make vs Buy Decisions

  • Considerations include cost, quality, control, and strategic alignment when deciding whether to produce in-house or outsource.

  • Example: A company evaluating whether to manufacture components internally or source them from external suppliers.

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53

Made to order

MTO

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made to stock

MTS

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Assemble to order

ATO

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Build to order

BTO

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engineer to order

ETO

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