IBCA Final
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54 Terms
What are the elements of design (there’s 4)
Texture, Form, Line, and Shape
What is Hierarchy?
Contains elements that leads the reader through each element by importance.
What is Contrast?
Creating a variation of elements on your project
What is Repetition?
Creating a visual consistency through the repetition of elements
What is Harmony?
Pulling the composition of an image together by using repetition or rhythm
What is Scale?
The using of a relative size of element against each other to create attraction to the focal point
What is a way to get unbiased feedback on a brochure design?
Send samples to random people from your target audience
What is the Slug?
An area outside the page for non printing info
What is the Bleed?
The area outside the page that extends beyond the trim to ensure
