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Conformity
Changing one's attitude or behavior to match a perceived social norm.
Descriptive norm
The perception of what most people do in a given situation.
Informational influence
Conformity that results from a concern to act in a socially approved manner as determined by how others act.
Normative influence
Conformity that results from a concern for what other people think of us.
Obedience
Responding to an order or command from a person in a position of authority.