LESSON 9 TEXT INFORMATION AND MEDIA

Text

It is a SIMPLE AND FLEXIBLE FORMAT OF PRESENTING INFORMATION or conveying ideas whether handwritten, printed or displayed on-screen.

Text

This is a VERY POWERFUL AS WELL IN DISSEMINATING INFORMATION, providing direction and giving suggestions.

Text

It is AVAILABLE IN DIFFERENT SOURCES WHETHER FORMAL OR INFORMAL.

Formal text-based materials

TEXT

These are CREATED AND DISTRIBUTED BY ESTABLISHED INSTITUTIONS (Publishing companies, news agencies etc.)

Formal text-based materials

TEXT

This GO THROUGH A RIGOROUS PROCESS OF EDITING OR EVALUATION and are usually governed by censorship of the state.

Informal text based materials

TEXT

It COME FROM PERSONAL OPINIONS OR VIEWS on different issues, processes, etc.

Text

This CAN BE AS SHORT SUCH A SINGLE SENTENCE OR PHRASE OR THEY CAN BE LENGTHY as news articles or investigative reporting.

Typeface

This is ALSO CALLED FONT, FONT TYPE OR TYPE.

Typeface

It REFER TO THE REPRESENTATION OR STYLE OF A TEXT in the digital format.

Text

THIS IS THE EASIEST WAY OF COMMUNICATING TO THE AUDIENCE IN THE ABSENCE OF IMAGES OR DRAWINGS.

Serif

TYPEFACE

It connotes FORMALITY AND READABILITY IN LARGE AMOUNT OF TEXTS.

Serif

TYPEFACE

This FONT IS USUALY USED FOR THE BODY TETX OF BOOKS, newspapers, magazines and research publication.

Serif

TYPEFACE

Also, THIS FONT GIVE A CLASSIC OR ELEGANT LOOK WHEN USED FOR TITLE OR HEADING.

• Ex: Times New Roman, Garamond and Baskerville.

Sans serif

TYPEFACE

This FONT BRINGS A CLEAN OR MINIMALIST LOOK to the text.

Sans serif

TYPEFACE

This FONT IS USED FOR CLEAR AND DIRECT MEANING OF TEXT such as road signage, building directory or nutrition facts.

• Example: Arial, Helvetica, Tahoma, Verdana, Calibri

Slab serif

TYPEFACE

This FONT CARRIES A SOLID OR HEAVY LOOK TO TEXT.

Slab serif

TYPEFACE

This FONT CAN BE USED FOR LARGE ADVERTISING SIGN ON BILLBOARDS.

• Example: Rockwell, playbill

Script

TYPEFACE

This FONT DRAWS MUCH ATTENTION TO ITSELF BECAUSE OF ITS BRUSH-LIKE STROKES.

Script

TYPEFACE

This MUST BE USED SPARINGLY AND NOT TO BE USED IN LARGE BODY TEXT.

Script

TYPEFACE

This FONT IS USUALLY USED IN WEDDING INVITATION CARDS or other formal events.

• Edwardian, Vladimir, Kunstler

Decorative

TYPEFACE

Or also KNOWN AS DISPLAY, CATERS TO A WIDE VARIETY OF EMOTIONS (Celebration, fear, horror, etc.) or THEMES.

• Chiller, Jokerman, Curlz MT

Emphasis

DESIGN PRINCIPLES AND ELEMENTS

It refers to THE IMPORTANCE OR VALUE GIVEN TO A PART OF THE TEXT-BASED CONTENT.

• When trying to MAKE A POINT OR HIGHLIGHT A MESSAGE, make the TEXT BOLD, ITALICIZED, HAVE A HEAVIER WEIGHT, DARKEN OR LIGHTEN IT.

Appropriateness

DESIGN PRINCIPLES AND ELEMENTS

It REFERS TO HOW FITTING OR SUITABLE THE TEXT IS USED for a specific audience, purpose or event.

Proximity

DESIGN PRINCIPLES AND ELEMENTS

This refers to HOW NEAR OR HOW FAR ARE THE TEXT ELEMENTS FROM EACH OTHER.

Alignment

DESIGN PRINCIPLES AND ELEMENTS

This REFERS TO HOW THE TEXT IS POSITIONED IN THE PAGE.

• This can be left, right, center or justified

Organization

DESIGN PRINCIPLES AND ELEMENTS

It refers to THE CONSCIOUS EFFORT OF ORGANIZING VARIOUS TEXT ELEMENTS ON A PAGE.

Organization

DESIGN PRINCIPLES AND ELEMENTS

THIS ENSURES THAT WHILE CERTAIN TEXT ELEMENTS ARE SEPARATED FROM EACH OTHER, THEY STILL MAINTAIN A CONNECTION with the rest of the elements on the page.

Repitition

DESIGN PRINCIPLES AND ELEMENTS

It CONCERNS THE CONSISTENCY OF ELEMENTS AND THE UNITY OF THE OVERALL DESIGN.

Repitition

DESIGN PRINCIPLES AND ELEMENTS

This PROMOTES THE USE OF CONSISTENT TYPEFACES throughout the page.

Contrast

DESIGN PRINCIPLES AND ELEMENTS

It CREATES VISUAL INTEREST IN TEXT ELEMENTS.

Contrast

DESIGN PRINCIPLES AND ELEMENTS

This is ACHIEVED WHEN TWO ELEMENTS ARE NOTICEABLY DIFFERENT from each other.

Contrast

DESIGN PRINCIPLES AND ELEMENTS

This CAN BE ACHIEVED THROUGH VARIOUS COMBINATIONS, such as using a large font with a small font, serif and sans serif typefaces, thin elements with thin elements, or cool colors with warm colors.