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what is semiotics
how humans understand the world around them
sign
something that represents an object that it isn’t
any motion, gesture, image, pattern, or event that conveys meaning
the foundation of semiotics
icon
directly resembles the object is
ex: a painting of a apple to rep a apple
index
connection to what is being conveyed
symbol
no resemblance to object
numbers, alphabets, flags, colors
signifyer
the sign itself
icon, index, symbol
Note 
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