Market demand
the demand by all the consumers of a given good or service
Demand
willingness and ability to buy Goods and Services
Supply
willingness and ability to sell Goods and Services
Demand schedule
table that shows the relationship between the price of a product and the quantity of the product demands
Demand curve
a curve that shows the relationship between the price of a product and the quantity of the product demanded
Ceteris paribus (all else equal) condition
when analysing the relationship between two variable (price and quantity demanded), other variables must be held constant
Quantity demanded
the amount of a Good or Service that a consumer is willing and able to purchase at a given price
Law of Demand
When Price falls, Quantity Demanded increases
when Price rises, Quantity Demanded decreases
Two effects happen when the price of a Good falls
Consumers substitute toward the newly less-expensive Good (substitution effect)
Consumers have more purchasing power, which is like an increase in income (income effect)
Substitution effect
Change in the quantity demanded of a good results from a change in price, making the Good more or less expensive relative to other goods that are substitutes
Income effect
The change in the Quantity Demanded of a good that results from the effect of a change in the Good’s price on a consumers’ purchasing power
Increase in Demand
Shift to the Right
Decrease in Demand
Shift to the Left
Factors that influence Market Demand
Income (normal/inferior)
Price of related Goods
Tastes
Population and demographics
Expected future price
Normal goods
Goods for which the demand increases as income increases, and decreases as income decreases
Inferior Goods
Goods for which the Demand increases as income decreases, and decreases as income increases
Normal Goods examples
Clothing
Restaurant meals
Vacations
Inferior Goods examples
Second-hand clothing
Ramen noodles
Substitutes
Goods and Services that can be used for the same purpose
Complements
Goods and services that are used together
Substitutes examples
Big Mac and Whopper
Almond milk and Cow milk
Coffee and Tea
Complements examples
Left and Right shoes
Cereal and milk
Pen and Pen Ink
Demand for Big Mac if Whopper increase Price
Demand increase
Demand for Mcd’s fries if price of Big Mac increase
Demand decrease
Positive Taste
Shift to the Right
Negative taste
Shift to the Left
Demographics
Characteristics of a population with respect to age, race, and gender
Increase in Demographics
Increase in the number of people buying something will increase the amount demanded
Expected Future Price
Future products are substitues for current products
Expected increase in price tomorrow
Increases Demand today
Expected decrease in price tomorrow
Decreases Demand today
Change in demand
Shift curve
Change in quantity demanded
Movement along the curve
Supply schedule
Table that shows the relationship between the price of a product and the quantity of the product supplied
Supply curve
Curve that shows the relationship between the price of a product and the quantity of the product supplied
Quantity supplied
The amount of a good or service that a firm is willing and able to supply at a given price
The law of Supply
Increase in Price, Increase in Quantity Supplied
Decrease in Price, Decrease in Quantity Supplied
Increase in Supply
Shift to the Right
Decrease in Supply
Shift to the Left
Factors that influence Market Supply
Prices of inputs
Technological change
Prices of substitutes in production
Number of firms in the market
Expected future price
Inputs
things used in the production of a good or service
Increase in price of an input
Decrease in Supply
Decrease in price of an input
Increase in Supply
Technological change
positive or negative change in its ability to produce a given level of output with a given quantity of inputs
Increase in Technological change
Increase in Supply
Decrease in Technological Change
Decrease in Supply
Increase Number of Firms
Increase in Supply
Decreased Number of Firms
Decrease in Supply
Expected Increase in Price tomorrow
Decrease in Supply today
Expected Decrease in Price tomorrow
Increase in Supply today