5 - Advertising, publicity and promo
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4 Terms
1
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What should promotion not do?
Reflect badly on the CIOT/ATT or make negative comparisons to competitors.
2
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Can you say ‘our tax advisers are uniquely skilled’?
No
3
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Can you use a font similar to local newspaper for example?
No - the look and feel suggests its quoting from a newsworthy source
4
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What do adverts need to comply with?
ASA
Note 
Flashcards (160)