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Validity
how well does it reflect reality and meaning
Reliability
Extent of which a study can be replicated → do not need the same results but process must be the same
What are 3 factors impacting reliability?
Research method
Data type
Participants
5 Factors impacting validity
Hawthorne effect
Group dynamic
Social desirability
Demand characteristics
Data type
How do participants affect reliability?
unlikely that participants will be the same