maslows hierarchy of needs
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6 Terms
1
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What is meant by the term ‘self actualization’
Achieving one’s full potential
2
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What is meant by the term ‘Esteem’
Confidence, status, strength, recognition, respect
3
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What is meant by the term ‘love and belonging’
Friendship, family, intimacy, sense of connection
4
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What is meant by the term ‘Safety’
Health, shelter / property, security, employment
5
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What is meant by the term ‘Survival’
Food, water, warmth, sleep
6
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What makes an advert successful?
They appeal to more than one of the needs
Note 
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