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Efran & Patterson(1976)
Examined Canadian federal election: attractive candidates received 2.5 times the votes of unattractive candidates
Reing & Kernama (1993)
Attractive fund raisers for the AHA had 42% compliance , unattractive =23%
Hamermesh & Biddle (1994)
Attractive individuals receive 12-14% higher salaries than unattractive people
Stewart (1980)
Attractive people are two times more likely to avoid incarceration for the same crime as unattractive people
Effects of salience
Draws/shifts attention to target
Influences perceptions of causality
Produces more extreme judgments
Enhances consistency of judgments
Dual Processing
Individuated impressions typically used when...
High motivation to be accurate (e.g., social consequences for inaccuracy)
Target not easily categorized/doesn’t fit category
Requires more cognitive effort than category-based impressions
Assimilation
Biases judgments in the same direction as the context(viewed as similar)
More common when using category-based processing
Contrast
Biases judgments away from the context(viewed as different)
More common when using individuated information
Prototypes
A typical (or the best) example of a category
A mountain gorilla is the prototype of all gorilla
Exemplars
A specific example of an item from a category
Could be a mountain gorilla, silverback gorilla, etc.
Correspondent Inference Theory (Jones & Davis, 1965)
We rely on observable behaviors to make inferences about the corresponding underlying traits that produced them
If someone did a ‘kind’ behavior we may label them as a ‘kind’ person
If someone behaved with little thought to the consequences, we may label them as an impulsive person
The Covariation Model
1)We make attributions using information about covariation
Coverartion:
varying together; a cause must be present when an event occurs, and absent when it doesn’t occur
2)In Kelly’s model, we use three types of information:
consistency, consensus, distinctness
Consistency
high(the person often behaves like this) or low (person very seldom behaves like this)
Consensus
high(most people behave like this) or low (few people have like this)
distinctiveness
height (the person doesn't behave like this in other situations) or low (the person does behave like this in other citations)
The Covariation Model Scoring
Scoring High in the three categories shows an external attribution
Scoring low in the three categories shows an internal attribution
Different combinations can result in either internal and/or external attribution