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Ethos
appeal to credibility
Logos
Appeal to logic and reason
Pathos
appeals to emotion
Anaphora
the repetition of a word or phrase at the beginning of successive clauses
Antithesis
contrast with parallel phases
Allusion
brief and indirect reference to a person, place, thing, or idea of historical, cultural, literary or political significance
Diction
an authors word choice, particularly as an element of style
Connotation
the associations suggested by a word. Implied meaning rather than literal meaning.
Denotation
the literal, explicit meaning of a word without its connotations.
Tone
the writer's attitude or feeling (positive, negative, or neutral)
Mood
the atmosphere or emotion the writer creates for the reader.
didactic
A term used to describe fiction, nonfiction or poetry that teaches a specific lesson or moral or provides a model of correct behavior or thinking.
Emotive language
the deliberate choice of words to elicit emotions
Parallelism
a balance within one or more sentences of similar phases or clauses that have the same grammatical structure.
repetition
Repeated use of sounds, words, or ideas for effect and emphasis
rhetorical question
asking a question merely for the effect with no answer expected
restatement
a key idea in different words
Formal/Academic Language
characterized by the use of standard English, more complex structures, lack of slang terms
Jargon Language
is the language peculiar to trade, professions, or a group
Colloquialism Language
the use of casual, or informal conversation.
Slang
the use of vary informal words and expressions
Vernacular Language
the dialect, commonly spoken by people in a particular country or region
verbal irony
A figure of speech in which what is said is the opposite of what is meant
dramatic irony
when the audience knows something that the character does not
situational irony
found in the plot or a book, story, or movie